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LONDON - Simon Cowell is to set up a joint venture with billionaire retailing magnate Sir Philip Green to create an international entertainment company.
Total is launching a partnership with Merlin Entertainment to offer its petrol-station customers two-for-one entry to theme parks when they spend more than £30 on fuel or in-store. The promotion, created by Euro RSCG KLP, will run across UK 250 forecourts.
Pizza Hut has teamed up with Sony Home Entertainment for an online competition to promote the DVD release of Spider-Man 3. Agency BB devised the competition, with prizes including a trip to New York.
Home Entertainment, the owner of DVD, games and gadgets retailer ChoicesUK, has scrapped its Sky home-shopping channel ChoicesUK TV due to poor sales.
Marks Spencer has signed a deal with Postman Pat-owner Entertainment Rights to promote the character's merchandise line with a prominent presence in 70 stores in the lead-up to Christmas. All product designs will be exclusive to the retailer.
WINNER Title: Sky Flaunt Media agency: Universal McCann Media director: Russell Place Account director: Judith Plastow Client: Sky Brand/product: Sky Music - Flaunt Marketing director: Charles Ponsonby Media controller: Andy Griffin
LONDON - Lastminute.com has expanded its theatre offering by partnering with information service Theatrenow to offer a new channel with full-priced, advance, late-notice and special offer theatre tickets.
The development of digital technology has already made an impact on the entertainment market more than any other, and is causing rapid change in two specific areas.
Siobhan Chatburn is troubling the photographer. Could you lean forward just a little, he says, trying to coax a relaxed pose from her stubbornly immaculate posture. She tries to accommodate him, but unable to effect a slouch, ends up rocking forward on the balls of her feet.
TBWA GGT Simons Palmer is launching a campaign for Virgin Megastores this week, positioning them as an entertaining place to shop.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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