Trading places: this week's people moves
23 Mar 2012 | by Daniel Farey-Jones
broadcaster Nine Entertainment. ( Media Week ) DataXu , the US-headquarted demand-side platform, has ...
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Think BR: Innovating in service markets
29 May 2012 | by Rosemary Bayman and Claire Emes
, ensures that it owns the flight as entertainment experience space. When Virgin screens in-flight movies ... advantage. In the experience economy, customers need to be entertained, engaged and inspired. So how does ...
Think BR: A shopper's paradise
23 Dec 2011 | by Tim Watson and Richard Matthews
Engaging entertaining or useful content and interactive marketing These come together in what we ve ... blowing event ever multi channel, 3D, personalised, digital experiential entertainment event for those ...
Aston Martin fends off Apple to be named coolest brand of 2011
28 Sep 2011 | by Arif Durrani
Dom Perignon Drinks/Champagne 13 PlayStation Leisure Entertainment/Games Toys ... /Designer 16 Nintendo Leisure Entertainment/Games Toys 17 Vivienne Westwood Fashion/Designer 18 Agent Provocateur Fashion/Lingerie 19 Tate Modern Leisure Entertainment ...
The rise of the daily deal phenomenon
10 Aug 2011 | by Ralph Risk
: Respondents who have registered at a daily deal site but have not purchased Entertainment? It's a deal ... . Entertainment and event ticket deals are the most popular a third (34%) have bought these deals. Electronics ...
Festival fever
24 Jun 2011 | by Clementine Marcel and David Akeredolu
form of advertising which actually entertains the youth market rather than interrupting their entertainment." Looking at festival-goers in particular, IPA TouchPoints shows that out ...
Trading places: this week's people moves
17 Jun 2011 | by Ben Bold
Entertainment , the News Corporation -owned publisher of IGN and AskMen , has appointed Michael Hand ... director at IGN Entertainment. ( Media Week ) Virgin Media has appointed Jeff Dodds as its new ...
Groupon holds top spot in BR app chart
11 May 2011 | by Daniel Farey-Jones
, and is presented by The 5 Experience, a Wrigley s 5 Gum Entertainment Company. The free Nike app was updated ...
When was the last time you bought something without checking online first?
21 Apr 2011 | by Ralph Risk
entertainment systems online before making a purchase. Fewer than 7% never bother researching on the internet before buying any item and in the case of personal technology, cars and home entertainment systems ... as computer hardware and software, games, cars, CDs and home entertainment systems. For women, the online ...
Behind the IAB figures: Internet and TV benefit from recession
29 Mar 2011 | by Arif Durrani
in 2010, led by the entertainment and media sector, but with spend also being generated by finance ... helped the finance market overtake entertainment and media's share of marketing spend, which dipped ... Telecoms 16% Finance 15% Entertainment media 16% Entertainment media 14 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
