Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
-commerce Merlin Entertainments Group Gatwick Express (Go-Ahead Group) VCCP John Lewis.com (John Lewis ...
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Sainsbury's enters music download market
03 May 2012 | by Matthew Chapman
download service to improve its online entertainment offering....The new service will be hosted on a Sainsbury s entertainment website and provides customers with access to more than 2.3 million music downloads. Mark Bennett, head of online entertainment at Sainsbury's, said: "This is the first step in our expansion to offer digital entertainment alongside our ...
River wins brief to publish Co-op event magazine
01 May 2012 | by Nick Batten
entertainment for the family. The Village Magazine will be handed out to visitors at a number of Co ...
Mobile adspend soars 157% as FMCG and retail brands follow consumers
20 Mar 2012 | by Sarah Shearman
.4%, from 11.8% in 2010, making it the third-biggest spending sector after entertainment and media (23 ...
Think with Google: Which brands are getting online content right?
13 Mar 2012 | by Hamish Nicklin, Industry leader, creative agency at Google
People come to YouTube for one of three reasons: to be entertained, to be educated or to express...Now consider this in the context of 3bn video views and 60 hours of content uploaded to the site daily. It's safe to say that the world has a voracious appetite for content creation and consumption. Brands that can understand how to use this will win. Can your brand credibly create entertaining ...
Specsavers becomes latest brand to adopt gamification
08 Mar 2012 | by Matthew Chapman
: "Gamification gives our memorable TV commercials life beyond the TV screen while providing an entertaining ...
Reebok set to relaunch controversial EasyTone shoes range
07 Feb 2012 | by Sarah Shearman
by M C Saatchi Sport Entertainment, is being used across Europe. In December 2010, the ASA banned ...
TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations
02 Feb 2012 | by Staff
Entertainment Adam Eve, the launch of Pottermore.com Collective, Crysis 2: Live Alien Invasion MadeByPi LLP, Battlefront III - best youth entertainment website Manning Gottlieb OMD, Killzone 3 ...
The DIY creative brands
20 Jan 2012 | by Adam Woods
of how great advertising works. It has to be entertaining and the brand has to be integral. Third ...
Top trends for marketers from CES 2012
18 Jan 2012 | by Eric Bader, president and chief strategy officer, worldwide, Initiative
. 2. In-car technology This is not solely about entertainment. There are powerful applications ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
