06 May 2011
| by Maisie McCabe
News Corporation-owned gaming and lifestyle network IGN Entertainment has confirmed its purchase...IGN Entertainment s existing platforms will be combined with UGO.com, 1UP.com and the UGO network ...
be bolstering IGN Entertainment ahead of a sale.
Under the terms of the deal, Hearst Corporation will become ...
the deal values UGO Entertainment at, but when Hearst Corporation bought UGO in 2007 it was estimated ...
17 Apr 2012
| by Maisie McCabe
Sony Entertainment Television, the pay-TV broadcaster, is set to appoint Walker Media as its first...includes Sony-branded channels (Sony Entertainment Television and the upcoming Sony Movie Channel) and sources suggest it could be worth around 1m in billings.
Sony Entertainment Television is expanding ...
the appointment signals Sony Entertainment Television s intention to ramp up its marketing.
Sony Entertainment ...
12 Jan 2012
| by Sara Luker
Neil Ashurst, the head of UK PR for Game and Gamestation, has left to join film and entertainment
30 Jun 2011
| by Matt Williams
Sony Computer Entertainment has appointed Drum to its UK roster....marketing. The hire signals a renewed focus by Sony Computer Entertainment on content and social media ...
16 Jun 2011
| by Matt Williams
Sony Computer Entertainment is conducting a review of its digital advertising business.....
The successful agency will secure a place on the Sony Computer Entertainment European roster, which already ...
05 Aug 2010
| by Kunal Dutta
Sony Computer Entertainment Europe has kicked off an international advertising pitch...of games that Sony Computer Entertainment produces for PlayStation.
Other games in Sony s portfolio ...
-game series SingStar.
A spokesman from Sony Computer Entertainment Europe denied that there is a pitch. ...
12 May 2011
| by Sara Kimberley
BBC Worldwide, the commercial arm of the BBC, is reviewing its BBC Entertainment advertising...The appointed agency will be responsible for creating work to promote its popular franchised programmes abroad such as Doctor Who or Top Gear for its BBC Entertainment channels which is broadcast around 100 countries. A spokesperson at BBC Worldwide said: "From time-to-time we carry our market place ...
13 Oct 2011
| by Anne Cassidy
Beattie McGuinness Bungay has acquired the brand entertainment and experiential business Neon in a
28 Oct 2010
| by Matt Williams
Sony Computer Entertainment Europe has appointed Adam & Eve to its pan-European digital ad roster.
05 Jan 2001
Sony Pictures Entertainment is inviting agencies to pitch for the studio’s $250m-plus US media
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