Huggies 'little bundle of laughs' by JWT Entertainment
27 Aug 2010
JWT Entertainment, the content production unit set up by JWT London earlier this year, has created
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My YouTube ad of the week: Sue Unerman, MediaCom
04 Aug 2011
entertaining. It has repositioned the brand and will be talked about as a case study for the foreseeable ...
Unilever 'Mad Men' by Mindshare Entertainment
13 Aug 2010
The vignettes, created by Mindshare Entertainment, show how a fictional 1960s ad agency, SmithWinterMitchell, develops campaigns for the six Unilever brands. ...
Compeed signs up Velocity Sports & Entertainment
06 May 2010 | by Joe Thomas
LONDON - Compeed, the Johnson & Johnson-owned brand, has appointed Velocity Sports & Entertainment...and Fitness' section of the ATP website. Velocity Sports Entertainment will handle all activation ...
Brand entertainment on centre stage during festival season
28 Oct 2008 | by Nicola Clark
LONDON - In the UK there were 555 summer festivals, attended collectively by more than 3m people - a highly lucrative audience with which an unprecedented number of brands are seeking to connect. While any marketer or agency will say brands need to enhance the festival experience rather than detract...
Profile: Console freak - David Wilson, head of UK PR, Sony Computer Entertainment Europe
25 Feb 2005 | by Ian Hall
Entertainment marketing director. More seriously, King adds: 'David is very understanding of the plight ... Entertainment Europe ...
World: Media Analysis - Clients and agencies sharpen branded-content credentials
12 Mar 2004
Branded entertainment is winning global audiences, as Pippa Considine reports....The past couple of years have seen a step-up in branded entertainment as big-name clients ... 's annual Madison Vine conference (so-called because branded entertainment in the US finds itself ... , agencies are bolstering their branded-entertainment credentials. Most recently, Omnicom hired Robert ...
THIS WEEK: BRIEFS
07 Nov 1996
Woolies entertains...Woolies entertains Woolworths, the UK s biggest music retailer, has strengthened the management of its entertainment division with the appointment of former THE marketing director Tim Coles. He becomes trading controller for Woolworths entertainment trading unit. Even More ...
MySpace launches UK comedy channel backed by Warner and Trident
01 Aug 2008 | by Alison Donnelly
LONDON - MySpace has partnered with Warner Music Entertainment to launch an online comedy channel.
Coca-Cola and X Factor in Tesco-exclusive push
29 Aug 2007 | by Nicola Clark
LONDON - ITV's flagship entertainment talent show The X Factor has signed a promotional alliance
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
