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Castrol 'Tested To The Limit' by M&C Saatchi Sport & Entertainment

The footballer Cristiano Ronaldo stars in a documentary by Castrol to launch its new advanced engine oil product, Castrol Edge.

My YouTube ad of the week: Amy Kean, Havas Media

genius is creating these bad boys knows exactly what the British public loves and how to entertain it ...

Bing 'the art of technology' by JWT London

The series follows Badonde, Facejacker s eccentric art critic, in his quest to learn more about how technology can enrich his life with the help of Bing. Designed to be both entertaining ... in the UK. The series is created by JWT Entertainment, the content production unit within JWT London ...

The Sun 'Buzz' by WCRS London

which bottled "the scent of entertainment. ...

BBC iPlayer 'the next level' by RKCR/Y&R

he first trailer of the campaign, created by Rainey Kelly Campbell Roalfe Y R, aims to promote the idea that the iPlayer is not a "catch-up service" but a complete entertainment destination. The next phase will include TV trails and a radio to campaign which will explain the benefits of the features ...

Xbox 'xbox 360' by McCann Erickson London

McCann Erickson London has created two new TV spots to promote the latest range of entertainment...Building on the successful Xbox 360 Faces campaign from 2008, the new creative shows there is something for everyone with immersive entertainment experiences brought to you by Xbox into your living room. Alongside this campaign, a number of markets across continental Europe will launch a value driven campaign ...

Sony Centres 'christmas' by TBWA London

The ad, following on from Sony s recent TV trade-in campaign featuring Alice Cooper, demonstrates how Sony Centres give consumers the total Sony experience across all Sony entertainment divisions. ...

Sony Electronics '2010 brand campaign' by Anomaly

the brand as a digitally networked entertainment company. ...

BT Vision 'running' by AMV BBDO

campaign to promote the range of entertainment the service offers.

ITV1 'beach' by Bartle Bogle Hegarty

"Beach" is the first ad in the new campaign, which attempts to position the channel as entertaining and upbeat. ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.