Sony 'make.believe' by 180 Los Angeles
03 Nov 2009
to merge the brand's entertainment and electronics divisions for the first time in the company's history.
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Sony Centres 'christmas' by TBWA London
01 Dec 2009
The ad, following on from Sony s recent TV trade-in campaign featuring Alice Cooper, demonstrates how Sony Centres give consumers the total Sony experience across all Sony entertainment divisions. ...
Powerade 'sweat session' by Mother
19 Oct 2010
Filmed by Mother at the English Institute of Sport in Sheffield, the campaign includes TV, outdoor and digital activity and, alongside Mother, is also delivered by Iris, Synergy and M C Saatchi Sport Entertainment and Vizeum, A 30-second TV teaser has launched driving consumers to watch the session in full ...
TBWA stresses Virgin’s entertainment factor
19 Nov 1999 | by ELEANOR TRICKETT
as an entertaining place to shop....as an entertaining place to shop. The campaign, which will incorporate TV, cinema, radio and press ... series of four TV executions feature warnings to consumers about how dangerously entertaining a trip ... the new endline, Dangerously entertaining . The warnings are depicted through the use of hazard ...
Lastminute expands entertainment with theatre deal
14 Feb 2003 | by Jennifer Whitehead,
LONDON - Lastminute.com has expanded its theatre offering by partnering with information service Theatrenow to offer a new channel with full-priced, advance, late-notice and special offer theatre tickets.
Direct brief: Total launches partnership with Merlin Entertainment
01 Apr 2008
Total is launching a partnership with Merlin Entertainment to offer its petrol-station customers
NEW MEDIA: Entertainment Express beats shops onto Net
12 Feb 1998 | by ROB PASSMORE, Business Manager Saatchi
Entertainment Express, part of the Kingfisher group, has launched an online shop selling CDs...Entertainment Express, part of the Kingfisher group, has launched an online shop selling CDs and videos. Les Willis, business manager for Entertainment Express, confirmed that the company ... -street retailers. The products are supplied by Entertainment Express s parent company, Entertainment UK ...
OPINION: Marketing Society - How digital will alter our home entertainment
18 May 2000 | by CORDELIA BRABBS
The development of digital technology has already made an impact on the entertainment market more...The development of digital technology has already made an impact on the entertainment market ... -fi and home entertainment centres, wireless entertainment devices and digital radio. Within a relatively ... or pocket computer and instantly listen to or watch the music or filmed entertainment of their choice ...
Retail News brief: Home Entertainment scraps shopping channel
17 May 2006
Home Entertainment, the owner of DVD, games and gadgets retailer ChoicesUK, has scrapped its Sky
Digital brief: Pizza Hut teams up with Sony Home Entertainment
31 Oct 2007
Pizza Hut has teamed up with Sony Home Entertainment for an online competition to promote the DVD
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
