Entertainment: Film fans sent on troll-hunting mission
16 Feb 2012 | by John Owens
Premier PR helped promote this low-budget foreign language film about giant trolls, which was a hit in its native Norway.
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Entertainment trends: Viewing the viewers
30 Nov 2010 | by Karen Wise
? The entertainment platform Television is still the focal point for entertainment, but catch-up TV has ... programmes and films, which is the third most regular form of entertainment viewing. Cinema retains its allure; despite the increase in in-home entertainment choices, our research demonstrates that audiences ...
Case Study: WRC - On-track to being a top sports entertainment brand
24 Mar 2004 | by Professor Angus Jenkinson
into a top sports entertainment brand, moving a long way from a mere collection of 14 discreet rallying ... entertainment brand. To read this case study in full click on the attachment. Angus Jenkinson, Professor ...
Social networks become most popular online destinations in the UK
16 Mar 2011 | by Sarah Shearman
Social networking sites have overtaken entertainment sites as the most popular online destinations
Sponsorship Leagues 2011
10 Oct 2011 | by Kim Benjamin
events or spread their budget across multiple types of entertainment, writes Kim Benjamin....,' says Neil Hopkins, director, M C Saatchi Sport Entertainment. However, many brands are using ... executive at sponsorship agency Synergy. 'With Orange, it takes a lot of bravery to put an entertainment ... of entertainment, to deliver for a brand, it needs to have a big following from a particular target market. Jim ...
BP's brand image benefits from London 2012 sponsorship, claims research
17 Feb 2012 | by John Reynolds
from sponsorship specialist Havas Sports & Entertainment....Sports Entertainments, said: "These results provide persuasive evidence that sponsoring the Olympics ...
Sony data stolen again, claims hacker group
03 Jun 2011 | by Loulla-Mae Eleftheriou-Smith
Sony, the computer and entertainment electronics giant, has suffered another wave of consumer data...with the attacked accounts. Lulz Security calls itself a "team of entertainment and security experts ... " Jim Kennedy, executive vice president of global communications for Sony Pictures Entertainment, said ...
Half our waking hours spent consuming media
19 Aug 2010 | by Jennifer Whitehead
, with TV viewing in the evening remaining our primary form of entertainment.
Tesco hit by UK sales drop as non-food demand slows
05 Oct 2011 | by Matthew Chapman
, as recession-fearing UK consumers left entertainment electronics goods on the shelf...., particularly in electronics and entertainment, two of its largest product groups. Tesco chief executive ...
Revolution of the real world shopping experience
02 Sep 2010 | by Vivienne Gillan
is currently undergoing a dramatic revolution as experiential treats, and new forms of entertainment, social
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
