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ENTERTAINMENT MARKETING

the quality of a pro isn't easy. Take the entertainment content on carlsberg.com.hk or heinekenthai ... ? Firstly, select entertainment that appeals to your target audience. There's no rocket science involved ... , and sports will appeal to a wider cross-section of men. Call it segmentation by types of entertainment ...

Aspiration: Entertainers - Entertainment tonight

Robbie Williams famously belted out the refrain "Let me entertain you" at Live 8. While a 200 ... to be entertained. Whether it's for a product launch, staff party or award ceremony, the standard of entertainment can make or break an event. Entertainment is an all-or-nothing concept, according to Momentum Events ...

OPINION: MY FIRST JOB

Simon Cox, Turner Entertainment Networks UK sales controller, meets some distant relatives....Simon Cox, Turner Entertainment Networks UK sales controller, meets some distant relatives. They re small, they re hairy and they make rude noises. But before he started studying the behaviour of media buyers, Simon Cox worked with chimpanzees. The summer job as assistant zookeeper sounds ...

The Insider's Guide to Production: The Future of HDTV is film - Sponsored by Kodak Entertainment

of HDTV is film. David Webb is the director and general manager at Kodak Entertainment Imaging (UK). ...

Entertainment UK joins web.

CD, video and computer game distributor Entertainment UK has created a transactional web site...CD, video and computer game distributor Entertainment UK has created a transactional web site, Entertainment Express (www.entexpress.com). The company s core business is in sourcing mainstream entertainment products from manufacturers and supplying them to mass market retailers. Despite a relatively ...

StreetsOnline launches entertainment channel.

StreetsOnline has launched an entertainment channel that will carry more than a million products...StreetsOnline has launched an entertainment channel that will carry more than a million products within 18 months. Called the StreetsOnLine Xchange (www.infront.co.uk), the entertainment database will enable businesses and consumers to buy, sell, swap or publish all entertainment ...

CAREERS: Movers - Entertainment Rights

Len Dunne has been appointed director of marketing and global brands at Entertainment Rights

Orange refocuses on entertainment

Orange is to establish itself as a creator of high-profile entertainment events as part of a...The announcement casts serious doubt over its 'human endeavour' global sponsorship strategy unveiled just eight months ago (Marketing, February 27). The mobile operator said the entertainment focus ... of defunct Formula One team Arrows. The entertainment focus will see Orange concentrate on its heritage ...

Starcom forms entertainment alliance

SINGAPORE - Starcom has inked an alliance with LA-based entertainment marketing player Pier3

Vital Stats - Online entertainment

During April, the UK's online entertainment news sector attracted 10.8 million visitors - reaching...The most-visited entertainment news site was MSN Entertainment, with just under three million visitors, followed by the BBC's online entertainment news offering with 2.4 million and DigitalSpy with 2 ... . Dominated by traditional magazine brands such as NME, FHM and Heat, the rest of the top 15 entertainment ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.