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The vignettes, created by Mindshare Entertainment, show how a fictional 1960s ad agency, SmithWinterMitchell, develops campaigns for the six Unilever brands. ...
LONDON - Compeed, the Johnson & Johnson-owned brand, has appointed Velocity Sports & Entertainment...and Fitness' section of the ATP website. Velocity Sports Entertainment will handle all activation ...
JWT Entertainment, the content production unit set up by JWT London earlier this year, has created
LONDON - In the UK there were 555 summer festivals, attended collectively by more than 3m people - a highly lucrative audience with which an unprecedented number of brands are seeking to connect. While any marketer or agency will say brands need to enhance the festival experience rather than detract...
Entertainment marketing director. More seriously, King adds: 'David is very understanding of the plight ... Entertainment Europe ...
Branded entertainment is winning global audiences, as Pippa Considine reports....The past couple of years have seen a step-up in branded entertainment as big-name clients ... 's annual Madison Vine conference (so-called because branded entertainment in the US finds itself ... , agencies are bolstering their branded-entertainment credentials. Most recently, Omnicom hired Robert ...
Woolies entertains...Woolies entertains Woolworths, the UK s biggest music retailer, has strengthened the management of its entertainment division with the appointment of former THE marketing director Tim Coles. He becomes trading controller for Woolworths entertainment trading unit. Even More ...
LONDON - MySpace has partnered with Warner Music Entertainment to launch an online comedy channel.
LONDON - ITV's flagship entertainment talent show The X Factor has signed a promotional alliance
LONDON - Sony Computer Entertainment Europe has appointed OMD International to handle its pan..., PlayStation 3 s broadband entertainment portal, through which gamers can download game upgrades ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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