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Apple lures Seitz from Bite for European role

Apple, the iconic US computer and personal entertainment brand, has poached Bite Communications

STOP PRESS: GT Interactive appoints Jay PR

Entertainment range of children s computer games....Jay PR has been appointed by software firm GT Interactive Software to promote its Humongous Entertainment range of children s computer games. The agency will focus on gaining press coverage of the games in the national newspapers and specialist children s, parenting and women s titles. ...

Bayley takes charge of Sony’s games PR

Sony Computer Entertainment UK, which produces and markets the Sony PlayStation games console...Sony Computer Entertainment UK, which produces and markets the Sony PlayStation games console ... Computer Entertainment s marketing director Alan Welsman, is its most senior PR professional and takes ... for launch later this year. Sony Computer Entertainment launched PlayStation in 1995 and sold 1 ...

Playstation goes to Fink and Fuchs

FRANKFURT: Sony Computer Entertainment has chosen Fink and Fuchs to handle corporate and consumer...FRANKFURT: Sony Computer Entertainment has chosen Fink and Fuchs to handle corporate and consumer accounts for its video games console Sony Playstation. Fees for the account are thought to be worth close to pounds 100,000. Sony Playstation was launched in Germany in September 1995 ...

Logistics force Jungle.com to close press office

Jungle.com, the on-line computer hardware, software and entertainment retailer, has closed its...Jungle.com, the on-line computer hardware, software and entertainment retailer, has closed its London press office with the loss of two PROs. Jungle marketing director Andy Singleton blamed logistics for the closure. It s very difficult running a PR department in London when your office ...

DIARY: Playstation success was enough to make its teen audience sick

Sony Computer Entertainment s head of PR Alan Welsman informs me that he is winding down PR...Sony Computer Entertainment s head of PR Alan Welsman informs me that he is winding down PR activity around its new computer game Playstation in the run up to Christmas as demand is fast outstripping supply. This is no doubt the fault of its own PR agency MacLaurin Communications ...

STOP PRESS: Software house Rebellion hires Bastion

UK entertainment software company Rebellion has handed its first PR account to specialist agency...UK entertainment software company Rebellion has handed its first PR account to specialist agency Bastion. Bastion will mainly promote the company in the specialist, trade and lifestyle press next year. Rebellion is due to launch two computer games, Aliens vs Predator and Rainbow 6, in 1999. ...

Border Lines: Seattle - Microsoft DMD appoints Shandwick

for the entertainment contacts Shandwick brings through its affiliation with Los Angeles showbusiness PR firm Rogers...Microsoft s Digital Media Division (DMD), an account Waggener Edstrom reportedly resigned last October, has handed its pounds 300,000 PR business to Shandwick. The selection stemmed from a need for the entertainment contacts Shandwick brings through its affiliation with Los Angeles showbusiness PR firm Rogers ...

INTERNATIONAL: Worx is expanding into Vienna

after its games console, the Xbox, and its Home Entertainment Division (HED). Worx has been appointed

MEDIA BRIEFS: Dennis' PC Gear aimed at fun users

for entertainment and creativity rather than business or work. Dennis will run the title alongside the others in its...Dennis Publishing is to launch a new monthly PC leisure title aimed at men aged 18-35. PC Gear will launch on 14 September and is aimed at the new generation of home PC owners who use their machines for entertainment and creativity rather than business or work. Dennis will run the title alongside the others in its ...

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