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Entertainment across UKTV's eight channels.
LONDON – The Belfast Telegraph has signed Smirnoff as sponsor of its weekend Entertainment section....The drinks firm has teamed up with The Belfast Telegraph in a deal that will see its Smirnoff Black Ice brand sponsor all entertainment coverage on Thursday and Friday evenings. The deal was negotiated by Initiative Media's office in Dublin while creative agency DDFH&B, also based in the Irish ...
LONDON - Virgin Radio is to launch a 60-minute entertainment bulletin as part of a new partnership...The deal, negotiated through media agency Carat, includes a bespoke programming strand called 'The Virgin Radio Entertainment Guide with Bailey's Glide'. Andrew Bailey, head of news and entertainment at Virgin Radio, will host the 60-minute show. The update will be broadcast three times in the evening ...
LONDON - In the UK there were 555 summer festivals, attended collectively by more than 3m people - a highly lucrative audience with which an unprecedented number of brands are seeking to connect. While any marketer or agency will say brands need to enhance the festival experience rather than detract...
LONDON - Pernod Ricard has hired M&C Saatchi Sport & Entertainment to promote the Jameson Empire
Pizza Hut has teamed up with Sony Home Entertainment for an online competition to promote the DVD
anything else. And if they're entertaining so much the better! However, I'd like to see more ...
and demonstrations are being offered with an element of entertainment. "The key with face-to-face marketing ...
Branded entertainment is winning global audiences, as Pippa Considine reports....The past couple of years have seen a step-up in branded entertainment as big-name clients ... 's annual Madison Vine conference (so-called because branded entertainment in the US finds itself ... , agencies are bolstering their branded-entertainment credentials. Most recently, Omnicom hired Robert ...
Woolies entertains...Woolies entertains Woolworths, the UK s biggest music retailer, has strengthened the management of its entertainment division with the appointment of former THE marketing director Tim Coles. He becomes trading controller for Woolworths entertainment trading unit. Even More ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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