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INTERACTIVE: Virgin Interactive Entertainment

Virgin Interactive Entertainment courted controversy in the UK computer press with a series of ads...Virgin Interactive Entertainment courted controversy in the UK computer press with a series of ads that my paymaster, Future Publishing, refused to run. Europeans: Wouldn t you like to give them ... . Client Virgin Interactive Entertainment Brief Come up with the best concept in the world ...

Entertainment arm unveiled by MG OMD

Manning Gottlieb OMD has launched an entertainment division called invENTS in a bid to attract new...The new outfit will be led by the former MG OMD brand directors Stephen Hall and Toby Heiser. They aim to grow the business into sectors such as publishing, broadcasting and mobile entertainment ... in the entertainment sector put us in a really great position." The venture has also landed the £1 million planning ...

Orange refocuses marketing on entertainment events

LONDON - Orange is to establish itself as a creator of high-profile entertainment events as part...The announcement casts serious doubt over its "human endeavour" global sponsorship strategy unveiled just eight months ago. The mobile operator said the entertainment focus will initially be rolled ... Formula 1 team Arrows. The entertainment focus will see Orange concentrate on its heritage of being ...

Entertainment: Lappset happy with angry approach

mobile game developer Rovio Entertainment to launch the Angry Birds Activity Parks - play equipment

Entertainment Rights signs up ten-strong roster

Entertainment Rights – the company that owns the intellectual property to brands including Barbie.... Separately , Taylor Herring has been appointed for Entertainment Rights DVD launch of Barbie musical ...

Xbox positions itself as low-cost home entertainment

by promoting itself as a home-entertainment system....Last month, a study by the British Video Association revealed that consumers were turning to home entertainment for low-cost escapism during the downturn (Marketing, 22 October). According to the report, 51.7m ... 6.5% year on year. Xbox is understood to be looking at deals with several home-entertainment brands ...

Google to launch 'own-brand entertainment hardware'

Google is developing an own-brand, home-entertainment system that streams music wirelessly through..., which is being made available on LG and Sony devices. News of the rumoured home-entertainment system ...

BT boosts broadband with on-demand entertainment

The telecoms giant will use the video-on-demand service to continue its aggressive acquisition of broadband customers. Its entertainment division, launched at the end of last year, is developing the service, and is in talks with film companies, music studios and broadcasters including the BBC about using ...

Barcelona GSM Round-up: Mobile Entertainment Forum report

report from the Mobile Entertainment Forum.

Brand entertainment on centre stage during festival season

LONDON - In the UK there were 555 summer festivals, attended collectively by more than 3m people - a highly lucrative audience with which an unprecedented number of brands are seeking to connect. While any marketer or agency will say brands need to enhance the festival experience rather than detract...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.