28 May 2012
| by Matthew Chapman
William Hill, which is the official betting partner of the FA, will hand out 200,000 bet certificates worth 5 and at odds of 1,000-1 to parents as it seeks to take advantage of the hype ahead of Euro 2012.
To qualify for the free bet, customers have to place a 10 football bet in-shop or online ...
25 May 2012
| by Loulla-Mae Eleftheriou-Smith
of the England football team ahead of the Euro 2012 tournament....In the latest phase of its marketing push for the brand's Sensitive range, Nivea is releasing a new ad featuring a cast of key players from the Euro 96 England squad Paul Ince, Les Ferdinand and David Seaman.
The three players are shown shaving in front of the bathroom mirror, while ...
24 May 2012
Mick Mahoney, executive creative director, Euro RSCG London
24 May 2012
| by John Tylee
increasing global marketing spend, which now stands at around EUR1.4 billion. Euro RSCG, Publicis, TBWA and M ...
by Euro RSCG under the "live with chivalry" theme.
Riley says the initiative is all about tapping ...
24 May 2012
to do both."
CREATIVE
Gerry Moira, chairman and director of creativity, Euro RSCG London
"It ...
23 May 2012
| by Jamie Robertson
around Euro 2012, writes Jamie Robertson, director, Ipsos ASI....in Euro 2008 there remained a keen interest in the tournament and it seems likely that interest ...
with its star-studded epic this time around. Adidas, both a sponsor of the Euros and the Olympics, often ...
it puts on the Euros compared to the Olympics in the coming weeks.
Activate, activate, activate . We ...
22 May 2012
| by Zaid Al-Zaidy, chief strategy officer, TBWA\London
-operative
TBWA\Manchester/ PHD Rocket
29
11=
( )
Walt Disney World Resorts
BETC Euro RSCG, Euro RSCG London/Carat
29
13=
( )
McDonald's
Leo Burnett/Carat
26 ...
22 May 2012
| by Maisie McCabe
-air, online or via Ocean's highly impactful screens."
TalkSport has official broadcast rights for the Euro ...
22 May 2012
| by Matthew Chapman
Microsoft is aiming to capitalise on summer sporting events such as the Olympics and Euro 2012
17 May 2012
"It's a great concept and the perfect ad to getting the nation excited about Euro 2012. Despite Carlsberg being a Danish company, the spot still manages to include the right amount of English patriotism, but is also brilliantly self-deprecating." It was created by David Govier and Simon Johnson, and directed ...