Xbox recruits Chelsea stars for Summer of Sport campaign
22 May 2012 | by Matthew Chapman
Microsoft is aiming to capitalise on summer sporting events such as the Olympics and Euro 2012
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Nivea signs Euro 96 team mates for skincare push
25 May 2012 | by Loulla-Mae Eleftheriou-Smith
of the England football team ahead of the Euro 2012 tournament....In the latest phase of its marketing push for the brand's Sensitive range, Nivea is releasing a new ad featuring a cast of key players from the Euro 96 England squad Paul Ince, Les Ferdinand and David Seaman. The three players are shown shaving in front of the bathroom mirror, while ...
Campaign Viral Chart: Musical flashmob plays its way to the top
18 May 2012 | by Ben Hall
The ad of the Copenhagen Philharmonic performing on the city's metro fended off competition from Activision's 'Call of Duty: Black Ops 2 reveal trailer' and Carlsberg's Euro-inspired 'fan academy'. Carlsberg's 'fan academy', featuring Brian Blessed, Linford Christie and Des Lynam, was shared 10,577 times ...
Ronaldo to star in Facebook challenge for Castrol documentary
16 May 2012 | by Loulla-Mae Eleftheriou-Smith
sponsor of the Euro 2012 championships and signed Ronaldo up in 2009 . 'Ronaldo tested to the limit ...
Carlsberg 'fan academy' by Fold7
14 May 2012
As a sponsor of the England football team and the Uefa Euro 2012 tournament, the campaign is a key activity for the brand this year. The light-hearted spot, created by Fold7, features a "fan academy" training facility where fans are put through their paces by celebrities from the world of football ...
Campaign Viral Chart: P&G Olympics ad takes gold medal
27 Apr 2012 | by Ben Hall
. Sauza Tequila 'make it with a fireman' by Euro RSCG, Chicago 28,074 shares this week All time: 36 ...
Editor's Comment: Calm reaction vital in a social-media storm
25 Apr 2012 | by Noelle McElhatton
What, for instance, is going through the minds of marketers at Mars? Is it dismay at how their Euro 2012 TV ad has polarised opinion on Twitter, with comments ranging from 'the most pitiful ad I've seen, ever' to 'the new Mars ad is brilliant'? More likely, such a passionate reaction is being ...
Citroën 'footballet' by Euro RSCG London
12 Apr 2012
Euro RSCG combined the football skills of the Arsenal players with a different, but equally athletic, discipline using the principal dancers of the English National Ballet. ...
VO5 Extreme Style 'pageant' by Euro RSCG London
12 Apr 2012
Euro RSCG London has created what it is billing as the first-ever iAd to use Twitter and its camera
VisitEngland calls on celebrities to kick start £5m domestic tourism push
07 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
destinations. It ends with the line, "No passports. No jabs. No visas. No Euros. No wonder holidays at home ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
