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William Hill offers free £5 bets on kids' call-ups

William Hill, which is the official betting partner of the FA, will hand out 200,000 bet certificates worth 5 and at odds of 1,000-1 to parents as it seeks to take advantage of the hype ahead of Euro 2012. To qualify for the free bet, customers have to place a 10 football bet in-shop or online ...

Nivea signs Euro 96 team mates for skincare push

of the England football team ahead of the Euro 2012 tournament....In the latest phase of its marketing push for the brand's Sensitive range, Nivea is releasing a new ad featuring a cast of key players from the Euro 96 England squad Paul Ince, Les Ferdinand and David Seaman. The three players are shown shaving in front of the bathroom mirror, while ...

Adwatch (May 23) Top 20 recall: Walt Disney World Resorts

-operative TBWA\Manchester/ PHD Rocket 29 11= ( ) Walt Disney World Resorts BETC Euro RSCG, Euro RSCG London/Carat 29 13= ( ) McDonald's Leo Burnett/Carat 26 ...

Xbox recruits Chelsea stars for Summer of Sport campaign

Microsoft is aiming to capitalise on summer sporting events such as the Olympics and Euro 2012

Video: Brian Blessed and Carlsberg brand controller discuss Euro 2012 ad

's sponsorship of Euro 2012. Follow interviewer John Reynolds and producer Ben Hall at @johnreynolds10 ...

Ronaldo to star in Facebook challenge for Castrol documentary

sponsor of the Euro 2012 championships and signed Ronaldo up in 2009 . 'Ronaldo tested to the limit ...

Adwatch (May 16) Top 20 recall: Bird's Eye

Abbott Mead Vickers BBDO/Carat 36 7 ( ) Mikado BETC Euro RSCG/PHD 34 ... McCann-Erickson/ Mindshare 23 19 ( ) Airwick Euro RSCG London/ ZenithOptimedia ...

When social media turns bad: dealing with negative comments

Foods Europe Twitter feed: Reaction to Mars' Euro 2012 ad However, it has also allowed instant ... completely ignored. TWITTER FEED: Reaction to Mars' Euro 2012 ad Damion Roberts @damionroberts ...

Adwatch and Webwatch (April 25 ) Top 20 recall: Tesco

= ( ) Santander Euro RSCG London/Carat 24 5= -1 Netflix Goodby Silverstein ...

Editor's Comment: Calm reaction vital in a social-media storm

What, for instance, is going through the minds of marketers at Mars? Is it dismay at how their Euro 2012 TV ad has polarised opinion on Twitter, with comments ranging from 'the most pitiful ad I've seen, ever' to 'the new Mars ad is brilliant'? More likely, such a passionate reaction is being ...

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