28 May 2012
| by Matthew Chapman
William Hill, which is the official betting partner of the FA, will hand out 200,000 bet certificates worth 5 and at odds of 1,000-1 to parents as it seeks to take advantage of the hype ahead of Euro 2012.
To qualify for the free bet, customers have to place a 10 football bet in-shop or online ...
25 May 2012
| by Loulla-Mae Eleftheriou-Smith
of the England football team ahead of the Euro 2012 tournament....In the latest phase of its marketing push for the brand's Sensitive range, Nivea is releasing a new ad featuring a cast of key players from the Euro 96 England squad Paul Ince, Les Ferdinand and David Seaman.
The three players are shown shaving in front of the bathroom mirror, while ...
22 May 2012
| by Zaid Al-Zaidy, chief strategy officer, TBWA\London
-operative
TBWA\Manchester/ PHD Rocket
29
11=
( )
Walt Disney World Resorts
BETC Euro RSCG, Euro RSCG London/Carat
29
13=
( )
McDonald's
Leo Burnett/Carat
26 ...
22 May 2012
| by Matthew Chapman
Microsoft is aiming to capitalise on summer sporting events such as the Olympics and Euro 2012
16 May 2012
| by Matthew Chapman
's sponsorship of Euro 2012.
Follow interviewer John Reynolds and producer Ben Hall at @johnreynolds10 ...
16 May 2012
| by Loulla-Mae Eleftheriou-Smith
sponsor of the Euro 2012 championships and signed Ronaldo up in 2009 .
'Ronaldo tested to the limit ...
15 May 2012
| by Zaid Al-Zaidy, chief strategy officer, TBWA\London
Abbott Mead Vickers BBDO/Carat
36
7
( )
Mikado
BETC Euro RSCG/PHD
34 ...
McCann-Erickson/ Mindshare
23
19
( )
Airwick
Euro RSCG London/ ZenithOptimedia ...
26 Apr 2012
| by David Benady
Foods Europe
Twitter feed: Reaction to Mars' Euro 2012 ad
However, it has also allowed instant ...
completely ignored.
TWITTER FEED: Reaction to Mars' Euro 2012 ad
Damion Roberts @damionroberts ...
25 Apr 2012
| by Richard Warren, Joint chief executive, DLKW Lowe
=
( )
Santander
Euro RSCG London/Carat
24
5=
-1
Netflix
Goodby Silverstein ...
25 Apr 2012
| by Noelle McElhatton
What, for instance, is going through the minds of marketers at Mars? Is it dismay at how their Euro 2012 TV ad has polarised opinion on Twitter, with comments ranging from 'the most pitiful ad I've seen, ever' to 'the new Mars ad is brilliant'?
More likely, such a passionate reaction is being ...