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Nivea signs Euro 96 team mates for skincare push

of the England football team ahead of the Euro 2012 tournament....In the latest phase of its marketing push for the brand's Sensitive range, Nivea is releasing a new ad featuring a cast of key players from the Euro 96 England squad Paul Ince, Les Ferdinand and David Seaman. The three players are shown shaving in front of the bathroom mirror, while ...

Durex lube online ad gives complaints the slip

believed Euro RSCG had created the ad - the ASA has now corrected this. Follow Sarah Shearman ...

When social media turns bad: dealing with negative comments

Foods Europe Twitter feed: Reaction to Mars' Euro 2012 ad However, it has also allowed instant ... completely ignored. TWITTER FEED: Reaction to Mars' Euro 2012 ad Damion Roberts @damionroberts ...

Adwatch (April 18 ) Top 20 recall: Lynx

19 ( ) Dreams RKCR Y R/Starcom 25 20 ( ) Dettol Euro RSCG ...

VO5 Extreme Style 'pageant' by Euro RSCG London

Euro RSCG London has created what it is billing as the first-ever iAd to use Twitter and its camera

Commercial TV and radio remain strong in Q1

in the second half of the year as activity spikes around Fifa s Euro 2012 football championships and the London ... the Olympics and Euro 2012 football championships in particular, and the Diamond Jubilee to a lesser extent ...

Reckitt Benckiser prepares ad campaign for Finish Quantum launch

The campaign, created by Euro RSCG, launches on Tuesday (28 February) and features a TV ad supported by press, digital, radio, sampling and point of sale activity. The TV ad uses computer animation to create a "magical forest", which RB claims is inspired by blockbuster films 'Avatar ...

Durex campaign promises to help couples get in sync

The campaign by Euro RSCG London will launch on YouTube on 1 February, before airing on UK channels ITV and Channel 4 at the end of the month. The activity will be supported by a Facebook game called "How in-sync are you?". The campaign shows two turntables playing 'Let's Get it On' by Marvin ...

Reckitt-Benckiser launches Britain's Greatest cross-brand promotion

The campaign is thought to be RB's biggest to date in the UK and will support the company's key powerbrands such as Finish and Cilit Bang. The advertising campaign was created by Euro RSCG with design by Live Breathe, and features TV, print, radio, digital, in-store and promotional activity, supported ...

Is there a silver lining for brands in the fallout from the euro crisis?

impact of a single-currency break-up. Not least because if countries leave the euro, a huge devaluation ... -owners, who must wonder whether there are any positives in macroeconomic earthquakes like the euro crisis. In this week's issue we've asked what brands can do to survive the potential collapse of the euro. It concludes ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.