CAMPAIGNS: Youths led to salivate over new handset - Consumer PR
09 May 2003 | by Robert Gray
: December 2002-February 2003 Budget: Between 100,000 and 500,000 euros ( 70,000 and 350,000)
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Campaign: T-Mobile maximises Euro 2004 investment - Sponsorship Exploitation
03 Sep 2004 | by Lynne Roberts
Campaign: Euro 2004 sponsorship Client: T-Mobile PR Team: Brands2Life Timescale: March-June 2004 Budget: Undisclosed To capitalise on its sponsorship of Euro 2004, T-Mobile wanted to promote ... during Euro 2004. T-Mobile secured 269,000 new subscribers in the last quarter. Freelance journalist ...
INTERNATIONAL: ABC Euro RSCG to handle Vodafone entertainment job
17 May 2002 | by SEBASTIAN VESPER
FRANKFURT: Mobile phone firm Vodafone has hired German PR agency ABC Euro RSCG to handle PR
STOP PRESS: Tellabs hands Noiseworks pan-Euro brief
06 Jul 2001
Telecoms firm Tellabs has recruited Noiseworks to handle its PR. The agency has been appointed for one year to handle the pounds 100,000 pan-European account. Tellabs is working with Ericsson and Nokia, researching third generation mobile networks.
Focus: European PR - Nordic track on business - Rob Gray reports from the Nordic region where new business appears very much in the ascendency
06 Oct 2000 | by ROB GRAY
, Lycos Europe announced it was paying a hefty 674 million euros (US dollars 574 million) to buy Swedish ... that Danes have rejected the euro. The no vote indicates that long-standing Scandinavian concerns about ...
Smithfield lands Tiscali Euro brief
07 Jul 2000 | by HOLLY WILLIAMS
Tiscali - the Italian telecom and internet company valued at pounds 5 billion - has appointed financial PR agency Smithfield on a pan-European brief.
Inmarsat appoints Biss Lancaster for global PR
10 Mar 2000 | by JENNIFER WHITEHEAD
Inmarsat, the UK-based international satellite communications company, has appointed Biss Lancaster to handle its PR on a global basis, following a four-way pitch. Fees for the account are in the region of six figures. Biss Lancaster led the pitch on behalf of its international network Euro RSCG ...
STOP PRESS: Gameplay appoints Midnight to Euro launch
01 Oct 1999 | by DAVID MCCORMACK
Computer games web site Gameplay, in which BT has a 10 per cent holding, has appointed Midnight Communications with fees in excess of pounds 200,000 as its European PR agency. The campaign to launch the site will be led by Midnight s Brighton office and its new London office. The launch covers UK, Germany,...
Mergers and Acquisitions: Agencies are feeding at the merger trough - The recent flurry of mergers and acquisitions has created lucrative opportunities for financial PR agencies, as long as they are able to bring some international expertise to bear
29 Jan 1999 | by ROBERT GRAY
-cutting because of recessionary fears, the launch of the euro and the advent of sectoral European stock ...
Motorola invites six to pitch for Czech account
27 Nov 1998 | by KATHY GREENE
PRAGUE: Leading mobile phone manufacturer Motorola has asked six agencies to pitch for its corporate PR account for the Czech and Slovak Republics in the latest installment of its pan-European agency review. Euro RSCG, Eklektik Communications, Interel PR and Corporate Communications ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
