HSBC promotes Philip Mehl to pan-Euro role
19 Apr 2012 | by Alex Brownsell
HSBC has promoted marketer Philip Mehl to a pan-European role, as part of a shift in the marketing structure at the bank.
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When social media turns bad: dealing with negative comments
26 Apr 2012 | by David Benady
Foods Europe Twitter feed: Reaction to Mars' Euro 2012 ad However, it has also allowed instant ... completely ignored. TWITTER FEED: Reaction to Mars' Euro 2012 ad Damion Roberts @damionroberts ...
Santander '123 Current Account' by Euro RSCG London
07 Mar 2012
The spot was created by Euro RSCG London. ...
Santander targets females with 'more human' marketing strategy
07 Mar 2012 | by Alex Brownsell
The Spanish-owned high-street bank is moving away from the "red brick" creative theme of previous ads, which has been deemed too "corporate". In its place is a new campaign, created by Euro RSCG ... ," The current campaign was created by Euro RSCG, but Engine Group will remain Santander's "strategic partner ...
The Year Ahead For ... the City
12 Jan 2012 | by Alex DeGroote
-tight lycra and synchronised swimming doesn't do it for you as a viewer, then Euro 2012 footy takes place ...
What's in store for 2012?
11 Jan 2012 | by Kate Magee
running theme this year, from the Queen's Diamond Jubilee to watching England in Euro 2012, to the main ...
Is there a silver lining for brands in the fallout from the euro crisis?
06 Dec 2011 | by Noelle McElhatton
impact of a single-currency break-up. Not least because if countries leave the euro, a huge devaluation ... -owners, who must wonder whether there are any positives in macroeconomic earthquakes like the euro crisis. In this week's issue we've asked what brands can do to survive the potential collapse of the euro. It concludes ...
Danny Rogers: Employment costs threaten agency profits
30 Nov 2011 | by Danny Rogers
this may have re-adjusted during 2011. Since the summer, UK businesses have been hit by the euro crisis ...
Reputation Survey: The European Union - Debt woes leave EU image in the red
24 Nov 2011 | by Kate Magee
Public opinion is against ceding more power to the EU or joining the euro, and most agree...such as Greece and Italy continues to threaten the stability of the euro. Tensions are also mounting between ...
The Financial Times 'ducks' by DDB UK
15 Nov 2011
With the Euro and EU in deep crisis, the ad shows the member nations are getting picked off like a duck shoot in a fairground. The print and online advertisements will appear in the Financial Times and on FT.com ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
