Video: Brian Blessed and Carlsberg brand controller discuss Euro 2012 ad
16 May 2012 | by Matthew Chapman
's sponsorship of Euro 2012. Follow interviewer John Reynolds and producer Ben Hall at @johnreynolds10 ...
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Adwatch (May 23) Top 20 recall: Walt Disney World Resorts
22 May 2012 | by Zaid Al-Zaidy, chief strategy officer, TBWA\London
-operative TBWA\Manchester/ PHD Rocket 29 11= ( ) Walt Disney World Resorts BETC Euro RSCG, Euro RSCG London/Carat 29 13= ( ) McDonald's Leo Burnett/Carat 26 ...
Coca-Cola unleashes the 'super fan' for Euro 2012 activity
16 May 2012 | by Matthew Chapman
", in an integrated campaign supporting its sponsorship of Euro 2012....for the first time on TV on ITV1 today (16 May). The ad also offers viewers a chance to win tickets to Euro ... Fan Reporter' competition on TalkSport to further bolster its Euro 2012 sponsorship. The competition will run until June and offers the winner a chance to report live from Euro 2012, along with a six ...
Adwatch (May 16) Top 20 recall: Bird's Eye
15 May 2012 | by Zaid Al-Zaidy, chief strategy officer, TBWA\London
Abbott Mead Vickers BBDO/Carat 36 7 ( ) Mikado BETC Euro RSCG/PHD 34 ... McCann-Erickson/ Mindshare 23 19 ( ) Airwick Euro RSCG London/ ZenithOptimedia ...
Carlsberg 'fan academy' by Fold7
14 May 2012
As a sponsor of the England football team and the Uefa Euro 2012 tournament, the campaign is a key activity for the brand this year. The light-hearted spot, created by Fold7, features a "fan academy" training facility where fans are put through their paces by celebrities from the world of football ...
Carlsberg launches star-studded football-focused ad
11 May 2012 | by Sara Kimberley
Charlton, Ian Wright and Des Lynam, to promote its sponsorship of the UEFA Euro 2012Football Championship....Academy' is to build anticipation and momentum in the run-up to the Euros and celebrate what ...
Coke partners with TalkSport for Euro 2012
02 May 2012 | by Maisie McCabe
Coca-Cola has signed a six-figure deal to partner with TalkSport for its coverage of the Euro 2012...at TalkSport, which will kick off with a trip to the Euros to produce content for TalkSport and Coca ... of UEFA EURO 2012, really improving the listener experience." The deal also includes Coca-Cola trails throughout TalkSport's coverage of the tournament. TalkSport won the rights to Euro 2012 in January ...
When social media turns bad: dealing with negative comments
26 Apr 2012 | by David Benady
Foods Europe Twitter feed: Reaction to Mars' Euro 2012 ad However, it has also allowed instant ... completely ignored. TWITTER FEED: Reaction to Mars' Euro 2012 ad Damion Roberts @damionroberts ...
Cow & Gate picks BETC London to develop UK ads
25 Apr 2012 | by Daniel Farey-Jones
The Group Danone-owned brand has previously adapted international ads created by its global agency BETC Paris for the UK, working with sister Havas agency Euro RSCG London. Current creative includes ... and will continue to be adapted for the UK by Euro RSCG London. Cow Gate was unavailable for comment ...
Adwatch and Webwatch (April 25 ) Top 20 recall: Tesco
25 Apr 2012 | by Richard Warren, Joint chief executive, DLKW Lowe
= ( ) Santander Euro RSCG London/Carat 24 5= -1 Netflix Goodby Silverstein ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
