Absolute Radio kicks off Travelodge activity
16 Apr 2012 | by Nick Batten
Radio recently offered listeners the chance to win tickets to the Uefa Euro 2012 championship ...
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CityJet hands £4m ad account to Beta
04 May 2012 | by Sara Kimberley
The agency won the account following a three-way pitch handled by Creativebrief. A review of the business , which was handled by incumbent Euro RSCG, launched in January. Beta will be responsible for evolving CityJet's 1m 'Now We're Flying' campaign, launched last September by Euro RSCG. A new campaign ...
VisitEngland calls on celebrities to kick start £5m domestic tourism push
07 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
destinations. It ends with the line, "No passports. No jabs. No visas. No Euros. No wonder holidays at home ...
AOL partners Promote Iceland for pan-Euro campaign
23 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
AOL has partnered with tourism body Promote Iceland to see the launch of its first branded blog, in a cross-platform pan-European marketing campaign that aims to raise awareness of Iceland as a year-round holiday destination.
Eurostar to appoint AMV BBDO to pan-European advertising
27 Jan 2012 | by Anne Cassidy
AMV pitched against French incumbent Leg and CHI Partners. A Eurostar spokesman said: "Subject to final negotiations, AMV BBDO is to be appointed to the Eurostar pan-European business." M C Saatchi and Euro RSCG, which partnered with Paris-based Fred Farid, were knocked out at an earlier stage ...
Thomas Cook's marketing chief on the fight to save the 170-year-old business
26 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
be the 'only possible place for Thomas Cook to compete'. Rees predicts that the Olympics and Euro 2012 ...
Sport's 'crown jewels' must step up their game to come out of Olympics shadow: Three sponsors explain how to do it
20 Jan 2012 | by John Reynolds
With little more than six months until the start of the Olympics, and the early June kick-off for UEFA's Euro 2012 football tournament fast approaching, it is easy to forget the plethora of other ... activities because of the Games and Euro 2012. ' I urge other sponsors to activate their marketing ...
Coca-Cola's top Olympics marketer talks youth, sustainability and lasting legacy
19 Jan 2012 | by Nicola Clark
focus with activating Euro 2012 activity. However, Eadie is unfazed with these competing demands ...
CityJet calls £4m advertising pitch
12 Jan 2012 | by Sara Kimberley
The carrier, which is a subsidiary of Air France, is reviewing the account through Creativebrief. Euro RSCG currently handles the business, having been appointed in March 2009 after a shoot-out against ... City Airport. Euro RSCG created CityJet's recent 1 million marketing push, which was the biggest ...
Thomas Cook plots marketing overhaul with new appointment
10 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
Johnson has hired ad agency Euro RSCG to handle its newly integrated ad account. The brand is expected ... issued three profit warnings and had to solicit an extra 100m loan from its banks. Euro RSCG was able ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
