Beiersdorf kicks off £110m pan-Euro media review
24 May 2012 | by Nick Batten
Beiersdorf, the cosmetics giant that owns the Nivea skincare brand, has called a review of its estimated £110m pan-European media account.
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Big Communications acquires Quorum
24 May 2012 | by Maisie McCabe
was formerly the global creative director at Euro RSCG, will work with Big as a creative consultant. Bogg ...
I wish I'd done ... Bing 'decode Jay-Z with Bing'
24 May 2012
Mick Mahoney, executive creative director, Euro RSCG London
The Advocates - China bolsters Pernod Ricard's drinks cabinet
24 May 2012 | by John Tylee
increasing global marketing spend, which now stands at around EUR1.4 billion. Euro RSCG, Publicis, TBWA and M ... by Euro RSCG under the "live with chivalry" theme. Riley says the initiative is all about tapping ...
Where are the Jubilee commercials?
24 May 2012
to do both." CREATIVE Gerry Moira, chairman and director of creativity, Euro RSCG London "It ...
The7stars appointed by Ibiza Rocks Group for first full marketing campaign
18 May 2012 | by Nick Batten
for the Euro 2012 Football Championship. Follow Nick Batten on Twitter @NickBatten2 ...
Pick of the Week - Fold7/Carlsberg
17 May 2012
"It's a great concept and the perfect ad to getting the nation excited about Euro 2012. Despite Carlsberg being a Danish company, the spot still manages to include the right amount of English patriotism, but is also brilliantly self-deprecating." It was created by David Govier and Simon Johnson, and directed ...
Carlsberg 'fan academy' by Fold7
14 May 2012
As a sponsor of the England football team and the Uefa Euro 2012 tournament, the campaign is a key activity for the brand this year. The light-hearted spot, created by Fold7, features a "fan academy" training facility where fans are put through their paces by celebrities from the world of football ...
Carlsberg launches star-studded football-focused ad
11 May 2012 | by Sara Kimberley
Charlton, Ian Wright and Des Lynam, to promote its sponsorship of the UEFA Euro 2012Football Championship....Academy' is to build anticipation and momentum in the run-up to the Euros and celebrate what ...
Smooth Radio to launch 'Feed Your Soul' campaign
11 May 2012 | by Maisie McCabe
The campaign, created by Arnold KLP with media by MediaCom, uses the tagline 'Feed Your Soul ... their friends to take part. At Arnold KLP, the copywriter was Andrew Watkinson and the art director was Gary ... . Gillian Arthur, director at Arnold KLP, which has held the account since 2010 , said "Whenever we conduct ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
