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Betfair to knock rivals for the first time in campaign

10 Feb 2012 | by John Reynolds

Betfair is to name rival bookies for the first time as part of its new Europe-wide marketing

TV or not TV: Should challenger brands resist the lure of TV advertising?

10 Feb 2012 | by David Benady

five weeks leading up to the album's release, targeting the fan base in the UK and Europe. 'Thirteen ...

Diabetes UK appoints Louise Ansari as director of comms

10 Feb 2012 | by John Owens

of Europe and Lambeth Council. Barbara Young, chief executive of Diabetes UK, said: The appointment ...

Rooster called in to promote daily deals market conference

09 Feb 2012 | by John Owens

Daily Deals Summit Europe has picked Rooster PR for a groundbreaking discount-shopping daily deals...to bring together a range of industry players from across Europe, including UK brands Living Social ... the past two years, but up until now there hasn't been a forum in Europe to debate the challenges ...

Leo Burnett promotes Hedger to UK group MD

09 Feb 2012 | by Sara Kimberley

role of president of Central Europe. Hedger will remain the group's chief strategy officer while ...

Electrolux reviews £25m ad business

09 Feb 2012 | by Anne Cassidy

and creative material for the brand's strategic initiatives in Europe across its domestic appliances and floor ...

Hi-Media picks up Thomas Cook online ad sales

09 Feb 2012 | by Daniel Farey-Jones

such as January and February, according to Stuart Adamson, head of media solutions, Europe, at Thomas Cook online ...

Publicis reports 7.3% revenue growth for 2011

09 Feb 2012 | by Sara Kimberley

According to the group's full-year financial results, Publicis reported organic growth of 5.7% in 2011, with all regions including Europe, Latin America, Asia-Pacific and Africa Middle East posting a ... .7% followed by Asia-Pacific that grew by 11.8%. Revenue across Europe grew by 6.3% while North America ...

Soft Bowl 2012

09 Feb 2012

I got to Heathrow just as the first flakes were falling. London was about to be crippled by a paltry four inches of snow, but I intended to return to the US even if I had to swim. I was heading to Pennsylvania for my first Super Bowl party. Having lived most of my life in Asia and Europe, I have watched ...

RB commits £100m to building brands and 'powermarkets'

08 Feb 2012 | by John Reynolds

Reckitt Benckiser (RB) has also disclosed that it is launching a major sales push in emerging markets to compensate for sluggish growth in Europe. The identification of Powermarkets mirrors RB ... , Middle East, North Africa and Turkey and Africa) and ENA (Europe, North America). RB had previously ...

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