There's no doubt Europe has an image problem, and nowhere more so than within its own walls. Time for bold words, Moray MacLennan says.
AOL Europe's chief, Kate Burns, is to leave the company next month. She will be replaced by Rene Rechtman, as the head of Europe for Advertising.com, and Jimmy Maymann, as the head of media outside North America.
The easyJet marketing director wants the carrier to be the first choice for both business and pleasure, John Tylee discovers.
The International Advertising Association has launched its annual global competition for undergraduate marcomms students.
An innovative creative offering, with diversity, collaboration and co-creation at its heart, is the best way for agencies to satisfy clients' voracious appetite for compelling brand content
The ad directors from ESPN and Discovery Channel talk about the joys and perils of working across European networks.
LONDON - WPP has created a new agency called Blue Hive to exclusively handle its through-the-line Ford of Europe account, and appointed Ogilvy's Tony Grigg as its chief executive.
LONDON - DDB Europe president Michael Bray has stepped down from his role after 32 years with the network.
Anomaly's first work for Sony Europe, which ditched Fallon in favour of the US agency at the end of last year, will be based around the recently launched "make.believe" strategy, devised by 180 Los Angeles.
LONDON - Sony Europe has ditched its incumbent agency Fallon and handed its £50 million advertising account to Anomaly, after a final two-way pitch.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
to remove filters