SABMiller, the global brewer, is reviewing its estimated £50 million media planning and buying account across Europe.
Asia-Pacific will overtake Western Europe in advertising expenditure this year, while China is soon to leapfrog Germany, according to the latest global forecast from ZenithOptimedia.
LONDON - Telefonica, the Spanish telecoms giant, is reviewing its estimated £100m media planning and buying account for its O2 brand across Europe with a view to consolidating the business.
LONDON - Unilever has retained WPP's Mindshare to handle its £700m media planning and buying business in Western Europe, ending a seven month review process.
LONDON - The Economist Group has closed CFO Europe, its monthly magazine for chief financial officers.
LONDON - News Corporation has appointed Jan Koeppen in the newly created role of chief operating officer for Europe and Asia.
Nick Lawson, MediaCom UK's chief executive, is set to be made the WPP agency's chief executive across Europe, the Middle East and Africa.
The WPP-owned Mediaedge:cia has retained the main part of Visa's £90 million pan-European media planning and buying business, including the UK, after a final shoot-out with Omnicom's OMD.
Alex Benady puts flesh on the bones of an attitudinal study of Europeans united only by their consumption of international business media. And then has a good old British sneer.
New research from Informa Telecoms & Media has found that central and eastern Europe is making great strides in the upgrade to digital TV. The report reveals that the eight million digital homes at present will grow to 34.8 million by 2012. Digital satellite leads the way, with cable making slower progress...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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