The World: Berlin - IAB Europe celebrates 40 per cent online ad growth
06 Jun 2008
Online advertising in Europe grew by 40 per cent last year to reach EUR11.2 billion, according to new figures from the Interactive Advertising Bureau Europe.
Nick Lawson, MediaCom UK's chief executive, is set to be made the WPP agency's chief executive across Europe, the Middle East and Africa.
Online advertising in Europe grew by 40 per cent last year to reach EUR11.2 billion, according to new figures from the Interactive Advertising Bureau Europe.
Nissan is on the hunt for a digital advertising agency to work on the launch of a range of models across Europe.
New research from Informa Telecoms & Media has found that central and eastern Europe is making great strides in the upgrade to digital TV. The report reveals that the eight million digital homes at present will grow to 34.8 million by 2012. Digital satellite leads the way, with cable making slower progress...
Michael Steckler has joined AOL Europe as the vice-president, interactive marketing, to oversee its advertising business. Steckler joins from MSN UK, where he led the sales and business development teams.
Michael Steckler has joined AOL Europe as the vice-president, interactive marketing, to oversee its advertising business. Steckler joins from MSN UK, where he led the sales and business development teams.
The Internet Advertising Bureau Europe has published the first online adspend figures for the continent, which show the UK leading the market with 39 per cent - EUR3.1 billion (£2.1 billion) - of the total EUR8 billion spent last year.
The social networking site Piczo has launched local language sites in Germany, France and Spain as part of its global expansion. It has also signed an exclusive UK partnership with Microsoft Digital Advertising Solutions.
Sony Europe has appointed Dare as its digital agency after a pitch against glue London and Poke.
The ad markets of Eastern Europe are racing ahead despite concerns about underdeveloped infrastructure and poor governance. There's money to be made, but only by the cautious.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.