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Martini introduces 'luck is an attitude' ad in Europe

Drinks brand Martini is pushing its new "luck is an attitude" philosophy with a two-minute film starring a member of the public who was selected via a talent search on Facebook.

easyJet introduces £50m 'Europe by easyJet' campaign

Low cost airline easyJet is launching a Pan-European ad campaign to introduce its new strapline, 'Europe by easyJet.'

Duffy's flight plan is to be Europe's number one

The easyJet marketing director wants the carrier to be the first choice for both business and pleasure, John Tylee discovers.

IAA launches global ad competition with live Canon Europe brief

The International Advertising Association has launched its annual global competition for undergraduate marcomms students.

Honda to launch W+K's 'Impossible Dream' ad in Europe

LONDON - Honda is launching an extended and enhanced version of its award-winning 'Impossible Dream' ad across Europe from tonight (26 April).

Proximity chosen to promote Jim Beam across Europe

LONDON - Beam Global Spirits & Wines has appointed Proximity London to co-ordinate a pan-European integrated marketing project worth £4m.

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.