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Asia surpasses Western Europe's adspend
06 Dec 2010 | by Daniel Farey-Jones
Asia-Pacific will overtake Western Europe in advertising expenditure this year, while China is soon to leapfrog Germany, according to the latest global forecast from ZenithOptimedia.
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
