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Mindshare retains Unilever's £700m media business in Western Europe

LONDON - Unilever has retained WPP's Mindshare to handle its £700m media planning and buying business in Western Europe, ending a seven month review process.

Birds Eye hires BBDO network for ad task across Europe

LONDON - BBDO has expanded its relationship with Birds Eye Iglo by winning the frozen food company's advertising across Europe.

Mother to handle Coca-Cola across Europe

LONDON - Coca-Cola has appointed Mother to handle its estimated £30 million 2009 pan-European summer campaign.

GlaxoSmithKline hunts agency to promote weight-loss drug in Europe

GlaxoSmithKline has kicked off a search for Alli - a US over-the-counter weight-loss drug - as it looks to launch the product across Europe.

Proximity chosen to promote Jim Beam across Europe

LONDON - Beam Global Spirits & Wines has appointed Proximity London to co-ordinate a pan-European integrated marketing project worth £4m.

Southern Comfort eyes direct agency for Europe

LONDON - Brown-Forman Corporation, the wine and spirits producer, is seeking a direct agency to reinvigorate Southern Comfort across Europe.

Media: Campari extends its relationship with MTV Networks Europe

Campari has extended its relationship with MTV Networks Europe with an integrated multi-territory campaign launching this month. MTV is organising a series of parties, called "The Campari Red Passion Parties", which will be promoted on-air with competition spots to encourage viewers to visit a Campari...

OMD Europe emerges the victor from battle for Carlsberg's £42m media account

Carlsberg has handed its £42 million pan-European media planning and buying account to OMD Europe.

Massive Network to launch in Europe

The Massive Network, a US agency that plans and creates advertising campaigns that run in online games, is moving into Europe.

Media Spotlight: Unilever media review reverberates around Europe

Unilever cracks the whip as it seeks to cut 40m euros of media spend.

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.