Anomaly beats Fallon to £50m Sony Europe account
08 Dec 2009 | by Kate Nettleton
LONDON - Sony Europe has ditched its incumbent agency Fallon and handed its £50 million advertising account to Anomaly, after a final two-way pitch.
HTC, the Taiwanese smartphone manufacturer, has appointed McCann London as the lead agency on its estimated £35 million pan-European ad account, as the brand looks to increase advertising support behind its product.
LONDON - Sony Europe has ditched its incumbent agency Fallon and handed its £50 million advertising account to Anomaly, after a final two-way pitch.
LONDON - Sony Europe has called a statutory review of its pan-European advertising account, worth an estimated £50 million.
New research from Informa Telecoms & Media has found that central and eastern Europe is making great strides in the upgrade to digital TV. The report reveals that the eight million digital homes at present will grow to 34.8 million by 2012. Digital satellite leads the way, with cable making slower progress...
The social networking site Piczo has launched local language sites in Germany, France and Spain as part of its global expansion. It has also signed an exclusive UK partnership with Microsoft Digital Advertising Solutions.
Discovery Networks Europe is to partner Nokia on an integrated campaign for the mobile phone manufacturer called "Making Connections". The campaign will run in 105 countries and includes commercial spot activity, on-air promotion and sponsorship credits.
The technology troubleshooting service Geek Squad is poised to appoint Clemmow Hornby Inge and Hall Moore CHI to handle its £3 million UK and European launch.
The Massive Network, a US agency that plans and creates advertising campaigns that run in online games, is moving into Europe.
Mel Alcock has been promoted to the post of senior vice-president of commercial affairs at Jetix Europe. Alcock is responsible for advertising sales, online, mobile and interactive TV operations, and will now oversee Jetix Europe's licensing division, JCP.
Fifteen years after the fall of the Berlin Wall, and Eastern Europe is just as determined to make its Communist past a distant memory, as it embraces western political and economic ideals.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.