SABMiller kicks off media review in Europe
15 Mar 2012 | by Katherine Levy
SABMiller, the global brewer, is reviewing its estimated £50 million media planning and buying account across Europe.
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Electrolux appoints DDB Europe to £25m pan-European ad account
04 May 2012 | by Sara Kimberley
Electrolux, the household appliance manufacturer, has appointed DDB Europe to handle its £25m pan-European ad account.
Edwards in Burnett Central Europe role
01 Dec 2011 | by Sara Kimberley
The Leo Burnett UK chief executive and group chairman, Andrew Edwards, is to take on the additional new role of president of Central Europe.
Martini introduces 'luck is an attitude' ad in Europe
30 Nov 2011 | by Matthew Chapman
Drinks brand Martini is pushing its new "luck is an attitude" philosophy with a two-minute film starring a member of the public who was selected via a talent search on Facebook.
Europe should start selling itself better to its citizens
06 Oct 2011 | by Moray MacLennan
There's no doubt Europe has an image problem, and nowhere more so than within its own walls. Time for bold words, Moray MacLennan says.
easyJet introduces £50m 'Europe by easyJet' campaign
03 Oct 2011 | by Sara Kimberley
Low cost airline easyJet is launching a Pan-European ad campaign to introduce its new strapline, 'Europe by easyJet.'
Duffy's flight plan is to be Europe's number one
25 Aug 2011 | by John Tylee
The easyJet marketing director wants the carrier to be the first choice for both business and pleasure, John Tylee discovers.
TBWA\London picks up Game Group Europe
12 May 2011 | by Sara Kimberley
Game Group, the video games retailer, has consolidated its advertising arrangements across Northern Europe into TBWA\London.
IAA launches global ad competition with live Canon Europe brief
16 Mar 2011 | by Arif Durrani
The International Advertising Association has launched its annual global competition for undergraduate marcomms students.
McCann named lead agency on HTC Europe
10 Feb 2011 | by Anne Cassidy
HTC, the Taiwanese smartphone manufacturer, has appointed McCann London as the lead agency on its estimated £35 million pan-European ad account, as the brand looks to increase advertising support behind its product.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
