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Imagination Europe: Transforming Businesses through Creativity

Europe (From Campaign's "What Next in integration" supplement, December 2010) ...

Asia surpasses Western Europe's adspend

Asia-Pacific will overtake Western Europe in advertising expenditure this year, while China is soon...Zenith estimates $104.2bn will have been spent in Western Europe over 2010, compared to $106bn in Asia-Pacific (which includes Japan). It estimates Western Europe will grow by 10% between 2010 and 2013, while Asia Pacific will grow 23%. At a global level, adspend will grow 15.8% over the same ...

DDB Europe appoints Tramontin as president

Pietro Tramontin has been promoted to the position of DDB Europe's president replacing Michael Bray...president of Europe in 2004. Tramontin joined in DDB in 1997 after the group acquired his agency Result ...

DDB Europe president Michael Bray exits after 32 years

LONDON - DDB Europe president Michael Bray has stepped down from his role after 32 years..., the last five as president of DDB Europe, Michael decided it was time for a break and so is stepping down ... and his team have achieved in Europe." Bray joined DDB in 1977 in account management. He has worked in the US, Asia and became president of Europe in 2004. Bray said: "I have been privilege to have spent so ...

Honda to launch W+K's 'Impossible Dream' ad in Europe

' ad across Europe from tonight (26 April)....journey to create a greater, consistent understanding of the brand across Europe, and 'Impossible Dream ...

Nigel Sharrocks adds Southern Europe to Aegis Media remit

LONDON - Nigel Sharrocks, the current chief executive of Aegis Media Northern Europe, has added...With immediate effect, Sharrocks will become chief executive of Western Europe for the group behind Carat, Vizeum and Synovate, which includes UK, Ireland, Nordics, Netherlands, Belgium, France ... decided to step down as chief executive of Aegis Media Southern Europe after five and a half years ...

Mindshare retains Unilever's £700m media business in Western Europe

business in Western Europe, ending a seven month review process....the account in Western Europe, which includes the UK, France, Germany, Spain, Italy and the Netherlands, since ... -on-year drop in underlying sales in Western Europe to 2.86bn in its fourth quarter results, but said ...

O2 reviews £100m media across Europe

and buying account for its O2 brand across Europe with a view to consolidating the business...., which involves all of O2's incumbent agencies across Europe, takes place in May and will be led out ... s advertising in Europe. The company said in a statement that the winning agency will need to demonstrate a ...

The Week: Sony Europe seeks fresh advertising approach with Anomaly

Anomaly's first work for Sony Europe, which ditched Fallon in favour of the US agency at the end...The agency is also working on a campaign to promote Sony's association with the 2010 World Cup, which is being shot in 3D. Ben Moore, Sony Europe's vice-president of communications, chose Anomaly over the incumbent after a final two-way pitch handled by the AAR. "We were looking for a new ...

Marc Bignell named Omnicom Media Group Europe buying chief

Marc Bignell, the joint UK managing director of Omnicom's media trading arm, OPera, is moving to a European role at the media group.

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.