Ben & Jerry's urges brands to follow 'values-led' approach
29 May 2012 | by Nicola Clark
drive, which aims to identify the best sustainable entrepreneurial businesses in Europe. ...
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Kellogg boss departs as food giant kicks off global rebrand
29 May 2012 | by Sarah Shearman
weakness" in European sales. It recorded net sales of $538m ( 343m) in Europe for the quarter to 31 March, down 13.4% on the same quarter a year ago. Operating profit in Europe was also down 22.8% year ... management roles at the company, and was named president of Kellogg Europe in 2010. It is understood ...
MTV
29 May 2012
more channels, including VH1, and in 1987, MTV Europe launched, soon boasting a viewership ...
Apple welcomes former Dixon boss with £36m 'golden hello'
28 May 2012 | by Nick Batten
, including a major push into Europe, without compromising standards. When Browett took the helm at Dixons ...
NBA gets serious about cracking UK
25 May 2012 | by John Reynolds
including Adidas, American Express, Cisco and Coca-Cola. In Europe, we are always looking for commercial ... years' time? Our commissioner, David Stern, talks about having franchises in Europe, and we would like to have more regular-season games in the UK and Europe. From a brand perspective, we would like ...
From 1930s 'Brand Man' to today: the evolution of the brand manager
25 May 2012 | by Alan Mitchell
Europe marketing director for gin at Diageo. Today, via social-networking platforms such as Facebook ... . Brand Manager's Today Isabelle Maratier (right) has been Guinness' Western Europe brand manager ...
Adrian Mooney to head up EMEA marketing team at Tata Global Beverages
24 May 2012 | by Gemma Charles
Mooney as part of a restructure of its Europe, Middle East and Africa (EMEA) marketing operations.
Why we're loving - Scott Holmes and Tom Rotthenberg
24 May 2012
Scott Holmes creative director, Europe, UM International; Tom Rothenberg chief growth officer
The Advocates - China bolsters Pernod Ricard's drinks cabinet
24 May 2012 | by John Tylee
, the group has a good balance of business between the Americas, Europe and Asia, meaning that it is not overdependent on one region's fortunes. That's just as well, with sales growth in Western Europe dropping 2 per ... , in which the port and sherry producer had a half share, to help grow port sales across Europe. Doubles ...
Brand builder: Under Armour
24 May 2012 | by Kim Benjamin
Having successfully taken on Nike and Reebok in the US, sports clothing and accessories company Under Armour recently announced ambitious plans to expand further in Europe. Owned by billionaire ... increased 35% last year, to $89m The brand has 4000 points of retail throughout Europe, the Middle East ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
