FOCUS: TELEMARKETING - A direct line to sales success/As companies recognise the power of call centres in developing one-to-one relationships between clients and customers they are also acknowledging the need to involve PR in communicating brand values th
12 Jun 1998 | by NICK PURDOM
consultancy, TSC Europe. The problem is most people at home only have one telephone line, and they would ... brand awareness across Europe. The telephone is a much more acceptable way of doing this than ... Europe. Churn points are those times where customers are most likely to cancel their business ...



