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Facebook and Twitter target UK SMEs with adspend giveaways

Facebook has launched a 'Businesses Boost' scheme today (29 May), allowing businesses with more than 50 fans to register for 20 credit, with the chance to apply for a further 60 as they increase their fanbase. The programme will be rolled out to 50,000 businesses across Europe, starting in the UK today ...

Think BR: Consumers are ready for an open dialogue about online advertising and privacy

, chief executive, ValueClick Europe, and Nick Stringer, director of regulatory affairs, IAB UK....to make informed choices. An important part of the process is the introduction across Europe - backed ... the opportunity to cast more light on how the commercial internet works. Carl White, CEO, ValueClick Europe ...

Aurasma head Martina King departs amid HP turmoil

King was the managing director of Yahoo Europe and chairman of the Radio Advertising Bureau before becoming managing director of Aurasma in June 2011. According to a source, King has resigned. Aurasma owner Autonomy has lost approximately 20% of its staff following its acquisition by Hewlett ...

Xbox recruits Chelsea stars for Summer of Sport campaign

consumers in Europe, the Middle East and Africa to take part. The push will also include videos starring ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

president, P G Europe, Officer, P G Company (2001-2006) - Chief financial officer, Nestle (2006 ...

Half of UK internet users say online ads worth it for free content

content and services they demand". Carl White, chief executive of ValueClick Europe, said: "This study ...

Europe's 'chilling' data reforms will deter a UK Facebook or Twitter

of the "chilling" effects of Europe's proposed changes to data protection laws, claim industry representatives....for anybody to build the next Twitter or Facebook within Europe with these types of enforcements," he said ... to reform data protection law across Europe. We welcome the aims of the proposals: to update the law ...

Facebook's deal with Instagram is a gift to marketers

introduced the facelifted Audi A3 in Europe on Instagram to provide evidence of how we can creatively engage ...

Now is the time to capitalise on London's digital potential, says Boris

capital of Europe with an incredible profusion of companies starting up in the Shoreditch area over ...

Google hires first head of marketing for Google+ in EMEA

of marketing for its social networking service, Google+ in Europe, Africa and the Middle East....Cussen joins Google from Ning, the customised social network building business. He joined the company in 2009 as director of business development, based in Palo Alto, California. He moved to London over a year ago to take up the role of vice-president and managing director of Ning Europe and Latin ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.