Guinness seeks agency for direct and digital business
24 May 2012 | by Sara Kimberley
agency arrangements in Western Europe.
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Mindshare retains Unilever media buying in the US
25 May 2012 | by Daniel Farey-Jones
the account in the UK, Western Europe and the Nordics, in addition to the US. Omnicom's PHD network handles Eastern Europe, China, Hong Kong and Taiwan, while IPG Mediabrands' Initiative has Latin America ...
Zurich calls £100m global ad review
24 May 2012 | by Anne Cassidy
The pitch is thought to have been called by the company s headquarters in Switzerland. Publicis Worldwide currently handles the brand s advertising in key markets, including Europe, North America and Asia. Zurich, which spends 4 million in the UK, according to Nielsen figures, consolidated its advertising ...
Why we're loving - Scott Holmes and Tom Rotthenberg
24 May 2012
Scott Holmes creative director, Europe, UM International; Tom Rothenberg chief growth officer
The Advocates - China bolsters Pernod Ricard's drinks cabinet
24 May 2012 | by John Tylee
, the group has a good balance of business between the Americas, Europe and Asia, meaning that it is not overdependent on one region's fortunes. That's just as well, with sales growth in Western Europe dropping 2 per ... , in which the port and sherry producer had a half share, to help grow port sales across Europe. Doubles ...
Inside: Critical mass
24 May 2012 | by Stuart Derrick
, the digital arm of 180 Amsterdam, Jones is spearheading Critical Mass's expansion into Europe. Equally at home ...
OgilvyOne names Annette King as EMEA chief executive
17 May 2012 | by Sara Kimberley
of Europe, the Middle East and Africa.
Luxottica holds pitch for global media account
17 May 2012 | by Maisie McCabe
It is understood that Luxottica would like to hire a single global agency but could appoint a roster of agencies if one shop is not able to meet all its business requirements. Luxottica currently works with Aegis Media s Carat in the UK, as well as other markets in Europe and North America ...
The Advocates - Parslow planning to electrify the UK car market
17 May 2012
car-makers across Europe have been closing down assembly lines as consumer demand flags, the company ... insists the focus in Europe is not only on having the right model range but in taking a more emotional ...
The man who would be king
17 May 2012
been extended, putting him in charge of Western Europe. However, he is handicapped by his youth - he ... the regional chairman for Publicis agencies in Northern Europe and the country chairman of Publicis Germany ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
