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Facebook and Twitter target UK SMEs with adspend giveaways

Facebook has launched a 'Businesses Boost' scheme today (29 May), allowing businesses with more than 50 fans to register for 20 credit, with the chance to apply for a further 60 as they increase their fanbase. The programme will be rolled out to 50,000 businesses across Europe, starting in the UK today ...

Kellogg boss departs as food giant kicks off global rebrand

weakness" in European sales. It recorded net sales of $538m ( 343m) in Europe for the quarter to 31 March, down 13.4% on the same quarter a year ago. Operating profit in Europe was also down 22.8% year ... management roles at the company, and was named president of Kellogg Europe in 2010. It is understood ...

Ben & Jerry's urges brands to follow 'values-led' approach

drive, which aims to identify the best sustainable entrepreneurial businesses in Europe. ...

MTV

more channels, including VH1, and in 1987, MTV Europe launched, soon boasting a viewership ...

Apple welcomes former Dixon boss with £36m 'golden hello'

, including a major push into Europe, without compromising standards. When Browett took the helm at Dixons ...

NBA gets serious about cracking UK

including Adidas, American Express, Cisco and Coca-Cola. In Europe, we are always looking for commercial ... years' time? Our commissioner, David Stern, talks about having franchises in Europe, and we would like to have more regular-season games in the UK and Europe. From a brand perspective, we would like ...

From 1930s 'Brand Man' to today: the evolution of the brand manager

Europe marketing director for gin at Diageo. Today, via social-networking platforms such as Facebook ... . Brand Manager's Today Isabelle Maratier (right) has been Guinness' Western Europe brand manager ...

Adrian Mooney to head up EMEA marketing team at Tata Global Beverages

Mooney as part of a restructure of its Europe, Middle East and Africa (EMEA) marketing operations.

Brand builder: Under Armour

Having successfully taken on Nike and Reebok in the US, sports clothing and accessories company Under Armour recently announced ambitious plans to expand further in Europe. Owned by billionaire ... increased 35% last year, to $89m The brand has 4000 points of retail throughout Europe, the Middle East ...

RAC hires John Orriss to head marketing

previously been managing director for Game's Northern Europe operation. Follow Matthew Chapman ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.