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Aurasma head Martina King departs amid HP turmoil

King was the managing director of Yahoo Europe and chairman of the Radio Advertising Bureau before becoming managing director of Aurasma in June 2011. According to a source, King has resigned. Aurasma owner Autonomy has lost approximately 20% of its staff following its acquisition by Hewlett ...

From 1930s 'Brand Man' to today: the evolution of the brand manager

Europe marketing director for gin at Diageo. Today, via social-networking platforms such as Facebook ... . Brand Manager's Today Isabelle Maratier (right) has been Guinness' Western Europe brand manager ...

Virgin Group appoints Yahoo! marketer to European role

role of brand director for Europe....! six years ago as consumer marketing director for Europe. Prior to this, he worked at Vodafone for six ...

As J&J appoints a former salesman as its CEO, are sales people likely to trump marketers for the top job? The Marketing Society Forum

FIELDING, VICE-PRESIDENT, MARKETING, EUROPE, KRAFT FOODS The qualities that make a great chief ... if they want the top job, they need to dial up their commercial focus. At Kraft in Europe, the ideal path ...

Havas profits climb 9% to £100m

." Organic growth for the year was 5.9%, but was weakest in Europe and was just 2.4% in the UK with revenue ... and parts of Europe, and Euro RSCG London picking up Pernod s vodka brand portfolio. Havas also owns ...

Rooster called in to promote daily deals market conference

Daily Deals Summit Europe has picked Rooster PR for a groundbreaking discount-shopping daily deals...to bring together a range of industry players from across Europe, including UK brands Living Social ... the past two years, but up until now there hasn't been a forum in Europe to debate the challenges ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

remarketing programme Financial Services Capital One (Europe), aggregator exclusives ... of the Matalan affiliate program Capital One (Europe) plc, aggregator exclusives strategy Fifty6 Manning ...

VIDEO: Maurice Levy on the impossible situation caused by the Eurozone debt

Speaking on CNN's Marketplace Europe programme, Levy tells presenter Richard Quest, "We have a situation which is just impossible with the level of debt at the eurozone". ...

Is there a silver lining for brands in the fallout from the euro crisis?

of Europe, you are probably drawing up contingency plans, preparing for the worst....Small wonder. For those brands with interests in Europe, it is hard to overstate the potential impact of a single-currency break-up. Not least because if countries leave the euro, a huge devaluation ... of deflecting the brand owner s energies away from Europe toward the emerging markets. Fennell took ...

Demand side platform Turn gears up UK operations

of response to ad exchanges for real-time bidding in Europe, Turn built a data centre in the Netherlands ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.