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Mindshare retains Unilever media buying in the US

the account in the UK, Western Europe and the Nordics, in addition to the US. Omnicom's PHD network handles Eastern Europe, China, Hong Kong and Taiwan, while IPG Mediabrands' Initiative has Latin America ...

Apple cements most valuable brand status as UK's giants slide

managed to offset difficulties in Europe with opportunities in Africa and India. O2 is a brand that only exists in Europe the fundamental problem for them is you ve seen consumers trying to cut back a bit ... other one is Guinness. While it s facing challenges in Europe it s got a very large business ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

president, P G Europe, Officer, P G Company (2001-2006) - Chief financial officer, Nestle (2006 ...

Sector Insight: soap, bath and shower

for private-label (Mintel). Avon. Slowdown in America, Europe and Asia Pacific resulted ...

When social media turns bad: dealing with negative comments

Foods Europe Twitter feed: Reaction to Mars' Euro 2012 ad However, it has also allowed instant ... . At the time, Troy Warfield, vice-president for family care, Europe, said that whether people loved or hated ... is key, says Daryl Fielding, vice-president of marketing, Kraft Foods Europe (see below). 'Any brand ...

ISBA conference: with brands getting over their first crush on social media, what happens next?

the game', Philip Gladman, Diageo white spirits marketing director for Western Europe, described ...

P&G unveils Vinopolis as Olympics hub as venue staff face redundancy

of Western Europe, and Paris Kafantaris, marketing vice-president of Western Europe. ...

Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers as business leader

- west Europe (2005-2007) - Senior vicepresident and deputy chief marketing officer, Coca-Cola Japan ...

Brand Manager of the Week: Lisa Harrison

VMS brand manager, PharmaCare Europe

Barclaycard, Burberry, Kraft Foods, Universal Music UK, Xbox: Who should be digital marketer of the year?

Carter, head of digital, Kraft Foods Europe: Carter oversees the online marketing activities of Cadbury ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.