Apple welcomes former Dixon boss with £36m 'golden hello'
28 May 2012 | by Nick Batten
, including a major push into Europe, without compromising standards. When Browett took the helm at Dixons ...
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Tria Beauty appoints UM London to £1m media account
30 May 2012 | by Maisie McCabe
-house by Tria Beauty's US-based team. Richard Glover, vice-president and general manager for Europe at Tria ...
NBA gets serious about cracking UK
25 May 2012 | by John Reynolds
including Adidas, American Express, Cisco and Coca-Cola. In Europe, we are always looking for commercial ... years' time? Our commissioner, David Stern, talks about having franchises in Europe, and we would like to have more regular-season games in the UK and Europe. From a brand perspective, we would like ...
Daily deal site DiscountVouchers.co.uk hires Rooster PR
25 May 2012 | by Sara Luker
deal sites in the UK and 1,500 across Europe vying for customers. Rooster aims to target merchants ...
Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
managed to offset difficulties in Europe with opportunities in Africa and India. O2 is a brand that only exists in Europe the fundamental problem for them is you ve seen consumers trying to cut back a bit ... other one is Guinness. While it s facing challenges in Europe it s got a very large business ...
Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
10 May 2012 | by Rachel Barnes
president, P G Europe, Officer, P G Company (2001-2006) - Chief financial officer, Nestle (2006 ...
Rosetta Stone brings in Bottle PR for London campaign
04 May 2012 | by John Owens
The brief was won following a competitive pitch and will run until August, with the agency team reporting to Katharina Schaden, Rosetta Stone PR manager for Europe. Covering 30 different languages ... be undertaking a Christmas marketing campaign across the UK and Europe that also focused on fun. This marked a ...
Revolution: Special Report - Real-time bidding - A new dawn for display?
04 May 2012 | by Stuart Derrick
of their inventory to it. Hold your horses Nicolle Pangis, president of 24/7 Real Media Europe, also urges ... /7 Real Media Europe is just the latest arrival in a sector where multiple players are offering various ...
Trading places: this week's people moves
27 Apr 2012 | by Kate Lloyd
Advertising MEC brings in Michael Dick as new head of strategy from global solutions in London as he leaves Coca-Cola North West Europe. He will replace Charlie Wright who has moved to MEC ... in Washington. ( PR Week ) Visa Europe signs Neil Henderson , current head of GolinHarris' media division ...
When social media turns bad: dealing with negative comments
26 Apr 2012 | by David Benady
Foods Europe Twitter feed: Reaction to Mars' Euro 2012 ad However, it has also allowed instant ... . At the time, Troy Warfield, vice-president for family care, Europe, said that whether people loved or hated ... is key, says Daryl Fielding, vice-president of marketing, Kraft Foods Europe (see below). 'Any brand ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
