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Daily deal site DiscountVouchers.co.uk hires Rooster PR

deal sites in the UK and 1,500 across Europe vying for customers. Rooster aims to target merchants ...

Brand builder: Under Armour

Having successfully taken on Nike and Reebok in the US, sports clothing and accessories company Under Armour recently announced ambitious plans to expand further in Europe. Owned by billionaire ... increased 35% last year, to $89m The brand has 4000 points of retail throughout Europe, the Middle East ...

Apple cements most valuable brand status as UK's giants slide

managed to offset difficulties in Europe with opportunities in Africa and India. O2 is a brand that only exists in Europe the fundamental problem for them is you ve seen consumers trying to cut back a bit ... other one is Guinness. While it s facing challenges in Europe it s got a very large business ...

Luxottica holds pitch for global media account

It is understood that Luxottica would like to hire a single global agency but could appoint a roster of agencies if one shop is not able to meet all its business requirements. Luxottica currently works with Aegis Media s Carat in the UK, as well as other markets in Europe and North America ...

Consumer: Reebok's 3D street art a record-breaker

Europe including in Bild and NRC Handelsblad, and by The Sun online. It had 2,381 'likes' on Facebook ...

Reebok fitness competition lands TV slot

that Europe's leading sports broadcaster is documenting and televising the 2012 Reebok CrossFit Fitness ... is an accessible competition open to all fitness enthusiasts across Europe." Last week Eurosport and BSkyB ...

Brand Health Check: Superdry

's products are sold in more than 91 countries across Europe, Asia, Australia and the Americas, and its ...

US sportswear brand Under Armour targets Europe with MTV show

Under Armour, the sports apparel brand, is preparing to launch its first major European marketing push as it attempts to grow brand awareness outside the US.

C&A issues brief ahead of global advertising campaign

its headquarters in Brussels, Belgium and D sseldorf, Germany. It has stores across Europe as well ...

Reebok set to relaunch controversial EasyTone shoes range

by M C Saatchi Sport Entertainment, is being used across Europe. In December 2010, the ASA banned ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.