Digital killed the marketing star
24 Feb 2012 | by Eva MacIntosh
, with key roles centralised in an EMEA team. Part of Osborne's remit was to implement a Europe-wide digital ...
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Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
managed to offset difficulties in Europe with opportunities in Africa and India. O2 is a brand that only exists in Europe the fundamental problem for them is you ve seen consumers trying to cut back a bit ... other one is Guinness. While it s facing challenges in Europe it s got a very large business ...
Interactive: Twelve ideas for 2012
10 Jan 2012 | by Nicola Clark
in their 20s and early-30s looking at the world and saying "Thanks very much",' he says. While Europe ...
From Heston Blumenthal to Keith Weed, their message is: 'take risks, or don't compete at all'
07 Dec 2011 | by Rachel Barnes
of Europe and the US,' said Yueh. China's strategy, she explained, was to shift away from exports ...
Is there a silver lining for brands in the fallout from the euro crisis?
06 Dec 2011 | by Noelle McElhatton
of Europe, you are probably drawing up contingency plans, preparing for the worst....Small wonder. For those brands with interests in Europe, it is hard to overstate the potential impact of a single-currency break-up. Not least because if countries leave the euro, a huge devaluation ... of deflecting the brand owner s energies away from Europe toward the emerging markets. Fennell took ...
Taco Bell supports third store opening with tongue-in-cheek outdoor ads
16 Nov 2011 | by John Reynolds
Dawson, general manager, TacoBell UK Europe, said the brand wanted to "target city locations around ...
Trading places: this week's people moves
19 Aug 2011 | by Staff
of McDonald 's in Europe, has quit the company to become chief executive of Pizza Express . Easterbrook ...
Easterbrook quits McDonald's for Pizza Express
17 Aug 2011 | by Loulla-Mae Eleftheriou-Smith
Steve Easterbrook, president of McDonald's in Europe, has quit the company to become chief...of McDonald's Europe in November last year , overseeing the operations of more than 6,800 McDonald's outlets ...
McDonald's to sell certified sustainable fish
20 Jun 2011 | by John Reynolds
Europe. It is unclear whether the initiative will be supported with marketing. The move marks ... . Steve Easterbrook, president of McDonald's Europe, said: "McDonald's will be making MSC labelled fish available at an affordable price to millions of our customers across Europe. "We chose the MSC ...
Trading places: this week's people moves
10 Jun 2011 | by Ben Bold
for Europe, Middle East and Africa. ( Campaign ) James Sanderson , the former president of Digitas ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
