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Kellogg boss departs as food giant kicks off global rebrand

weakness" in European sales. It recorded net sales of $538m ( 343m) in Europe for the quarter to 31 March, down 13.4% on the same quarter a year ago. Operating profit in Europe was also down 22.8% year ... management roles at the company, and was named president of Kellogg Europe in 2010. It is understood ...

Ben & Jerry's urges brands to follow 'values-led' approach

drive, which aims to identify the best sustainable entrepreneurial businesses in Europe. ...

Mindshare retains Unilever media buying in the US

the account in the UK, Western Europe and the Nordics, in addition to the US. Omnicom's PHD network handles Eastern Europe, China, Hong Kong and Taiwan, while IPG Mediabrands' Initiative has Latin America ...

Splendid retains £1m Smirnoff account

as the lead PR and social media agency for Smirnoff vodka across Western Europe. In addition, Edelman has been ... 's offices in New York and Sydney. Simon Breckon, Western Europe brand director for Vodka, said: 'With a ... agency. With a scope now expanded to Western Europe, the client has confirmed that we are its agency ...

Guinness seeks agency for direct and digital business

agency arrangements in Western Europe.

Adrian Mooney to head up EMEA marketing team at Tata Global Beverages

Mooney as part of a restructure of its Europe, Middle East and Africa (EMEA) marketing operations.

Apple cements most valuable brand status as UK's giants slide

managed to offset difficulties in Europe with opportunities in Africa and India. O2 is a brand that only exists in Europe the fundamental problem for them is you ve seen consumers trying to cut back a bit ... other one is Guinness. While it s facing challenges in Europe it s got a very large business ...

Kerry Foods marketing chief Chapman joins Kraft

The ex-Unilever marketer took up his new role, heading Kraft s Central and Eastern Europe chocolate division, earlier this month. The position is based in Vienna, Austria. Chapman held the CMO role at Kerry Foods for more than three years, overseeing development of brands inclu-ding Wall s. He ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

president, P G Europe, Officer, P G Company (2001-2006) - Chief financial officer, Nestle (2006 ...

Havana Club unveils pan-European 'Mojito Embassy' activity

, the bar will travel across Europe to markets including the UK, Portugal, Belgium and France. Centred ...

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