New Media Age editor Justin Pearse to join Bite Communications
29 May 2012 | by Sara Luker
. Kath Pooley, Bite MD, Europe, said: 'Justin s experience will help in two ways: playing a key ...
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Tria Beauty appoints UM London to £1m media account
30 May 2012 | by Maisie McCabe
-house by Tria Beauty's US-based team. Richard Glover, vice-president and general manager for Europe at Tria ...
Facebook and Twitter target UK SMEs with adspend giveaways
29 May 2012 | by Sarah Shearman
Facebook has launched a 'Businesses Boost' scheme today (29 May), allowing businesses with more than 50 fans to register for 20 credit, with the chance to apply for a further 60 as they increase their fanbase. The programme will be rolled out to 50,000 businesses across Europe, starting in the UK today ...
Think BR: Consumers are ready for an open dialogue about online advertising and privacy
28 May 2012 | by Carl White and Nick Stringer
, chief executive, ValueClick Europe, and Nick Stringer, director of regulatory affairs, IAB UK....to make informed choices. An important part of the process is the introduction across Europe - backed ... the opportunity to cast more light on how the commercial internet works. Carl White, CEO, ValueClick Europe ...
MediaCom partners with InMobi to develop mobile campaigns
25 May 2012 | by Arif Durrani
, to enable the agency to build and develop its rich media mobile advertising offering throughout Europe...offering for large global advertisers". Rob Jonas, managing director and vice-president of Europe ...
NBA gets serious about cracking UK
25 May 2012 | by John Reynolds
including Adidas, American Express, Cisco and Coca-Cola. In Europe, we are always looking for commercial ... years' time? Our commissioner, David Stern, talks about having franchises in Europe, and we would like to have more regular-season games in the UK and Europe. From a brand perspective, we would like ...
Daily deal site DiscountVouchers.co.uk hires Rooster PR
25 May 2012 | by Sara Luker
deal sites in the UK and 1,500 across Europe vying for customers. Rooster aims to target merchants ...
Splendid retains £1m Smirnoff account
24 May 2012 | by Hannah Crown
as the lead PR and social media agency for Smirnoff vodka across Western Europe. In addition, Edelman has been ... 's offices in New York and Sydney. Simon Breckon, Western Europe brand director for Vodka, said: 'With a ... agency. With a scope now expanded to Western Europe, the client has confirmed that we are its agency ...
Expedia hires Fleishman-Hillard after European consolidation review
24 May 2012 | by Sara Luker
across Europe. Expedia s agencies in the Netherlands, Spain and the Nordics were unaffected by the review ... 're going to work with them across Europe to further build their consumer voice. The agencies invited ...
Brand builder: Under Armour
24 May 2012 | by Kim Benjamin
Having successfully taken on Nike and Reebok in the US, sports clothing and accessories company Under Armour recently announced ambitious plans to expand further in Europe. Owned by billionaire ... increased 35% last year, to $89m The brand has 4000 points of retail throughout Europe, the Middle East ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
