O2 seeks help to drive 'talking' around products
03 May 2012 | by Sara Luker
the largest telecoms company in Europe. O2 is the second largest mobile telecoms provider in the UK after ...
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Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
managed to offset difficulties in Europe with opportunities in Africa and India. O2 is a brand that only exists in Europe the fundamental problem for them is you ve seen consumers trying to cut back a bit ... other one is Guinness. While it s facing challenges in Europe it s got a very large business ...
Agencies line up for telecoms giants' new venture
19 Apr 2012 | by Anne Cassidy
. It would be the first of its kind in Europe. ...
VIDEO: Keeping up with 'consumer appetite' is key to Sony's mobile success, says Perron
27 Mar 2012 | by Ben Hall
Pierre Perron, president, North Western Europe, Sony Mobile says the most exciting development
Virgin Group appoints Yahoo! marketer to European role
27 Mar 2012 | by Sarah Shearman
role of brand director for Europe....! six years ago as consumer marketing director for Europe. Prior to this, he worked at Vodafone for six ...
Social media: how your research can get the most out of the world's biggest focus group
23 Mar 2012 | by David Benady
to create NM Incite Europe, which examines the way in which social media might change how organisations are run. Emily Dent, UK strategic director at NMIncite Europe, says: 'The problem with tools - and most ... Incite Europe, adds: 'Marketers up to a certain level in a company get a buzz-tracking report that says ...
Revolution: Mobile World Congress: The trends taking mobile by storm
06 Mar 2012 | by George Nimeh
will be increasingly available across Europe as their global market shares continue to expand. On the first day ... will be marketed in Europe. To drive home its creative and technological points, Huawei created and prominently ... of Europe, America, Japan and China.' NEARLY HERE: NFC In 1961, Arthur C. Clarke said 'any ...
Huawei appoints BBH to its global advertising
24 Feb 2012 | by Anne Cassidy
BBH will work on an integrated campaign to launch two new products for the brand in two key markets and to develop a brand platform. The account will be managed by BBH offices in London and Shanghai, focusing on the UK, China, Japan, Europe and North American markets. Huawei is currently gearing up to roll out a UK ...
Weighing up Twitter's branded adventure
17 Feb 2012 | by Sarah Shearman
-president marketing, Kraft Foods Europe As Cadbury Dairy Milk is the nation s favourite, reach is critical to our ...
Virgin Media and BT handed advantage in broadband marketing battle
03 Feb 2012 | by Matthew Chapman
minister Ed Vaizey wants the UK to have the best broadband service in Europe and aims to have 100 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
