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From 1930s 'Brand Man' to today: the evolution of the brand manager

Europe marketing director for gin at Diageo. Today, via social-networking platforms such as Facebook ... . Brand Manager's Today Isabelle Maratier (right) has been Guinness' Western Europe brand manager ...

Apple cements most valuable brand status as UK's giants slide

managed to offset difficulties in Europe with opportunities in Africa and India. O2 is a brand that only exists in Europe the fundamental problem for them is you ve seen consumers trying to cut back a bit ... other one is Guinness. While it s facing challenges in Europe it s got a very large business ...

All About ... The EU Cookie Law

building trust. This law is a wake-up call. It is a clear signal from policy-makers in Europe ...

Trafigura Beheer BV brings in Victora Dix for senior comms role

, Carroll has worked with B2C and B2B clients across Switzerland, Europe, the US and Asia. Before joining ...

Virgin Group appoints Yahoo! marketer to European role

role of brand director for Europe....! six years ago as consumer marketing director for Europe. Prior to this, he worked at Vodafone for six ...

As J&J appoints a former salesman as its CEO, are sales people likely to trump marketers for the top job? The Marketing Society Forum

FIELDING, VICE-PRESIDENT, MARKETING, EUROPE, KRAFT FOODS The qualities that make a great chief ... if they want the top job, they need to dial up their commercial focus. At Kraft in Europe, the ideal path ...

Does funding innovation come before protecting marketing jobs? The Marketing Society Forum

- MATTHEW BARWELL, CONSUMER MARKETING DIRECTOR, DIAGEO WESTERN EUROPE I don't see this as a direct trade ... talented people is the prize, rather than absolute savings. There are opportunities for growth in Europe ...

Aviva's Amanda Mackenzie at Davos: lessons for marketers and the role of business in society

much-debated subject. The key for me is to ensure we don't lose sight of how much Europe has to offer ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.