19 Dec 1996
Byrd, DMB s development director Europe, said the pan-European
campaign will be provocative ...
19 Dec 1996
| by JANE BAINBRIDGE
director of Sega Amusement Europe last
week (Marketing, December 12).
Seita was previously ...
.
Sega has 25 amusement centres in Europe and it is thought that bringing
Seita on board was part of a ...
19 Dec 1996
French food company Groupe Danone has axed the marketing director s
position at its yoghurt subsidiary, Danone, as part of the restructure
of its UK business, which last week saw the departure of HP Foods
marketing director, Andrew Marsden.
The group, which ranks third in Europe behind ...
19 Dec 1996
what s going on?
It may be the third biggest food company in Europe, the world s top
biscuit ...
lags well behind.
The most promising growth prospects for Groupe Danone are in Eastern
Europe ...
19 Dec 1996
| by TOM RODWELL
at headquarters then exporting them to local
markets .
Oddly, the increasing harmonisation in Europe ...
19 Dec 1996
-minded partners throughout Europe. Although Long
discounts constant rumours that BDDH is about to sell out, he ...
19 Dec 1996
| by PATRICK BARRETT
to improve penetration
of its brand, including a pounds 100m ad campaign across Europe. In the
UK ...
19 Dec 1996
| by JAMES CURTIS AND KAREN DEMPSEY
David Wheldon left his job as marketing director of Coca-Cola Europe to
become the president of BBDO Europe, the network that handles the
advertising for Coke s arch rival Pepsi ...
19 Dec 1996
| by DAVID TEATHER
will not be global or even Europe-wide as at first
hoped, but will be restricted to the UK. The campaign ...
13 Dec 1996
Cisco
Systems, has quit the company. Atkinson, who devised and co-ordinated PR
for Cisco s Europe ...