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Martin Dawes launches Breathe

Martin Dawes Telecommunications, Europe s largest mobile service provider, is launching the UK...Martin Dawes Telecommunications, Europe s largest mobile service provider, is launching the UK s fifth mobile phone network. The company is leasing air time from Mercury Personal Communications, the network operator which owns the One 2 One brand. Called Breathe, the brand is aimed at the business ...

Telstra targets European sales

across Europe and challenge established telecoms brands....across Europe and challenge established telecoms brands. John Callanan takes on the newly created position of director of sales, marketing and strategy for the UK and Europe. The company ... resulting from deregulation of Europe s telecommunications market, said Callanan. ...

STOP PRESS

Kellogg Europe has handed a large chunk of its pounds 153m media buying account to Carat following...Kellogg Europe has handed a large chunk of its pounds 153m media buying account to Carat ... , Switzerland and Eastern Europe. MindShare retains the business in the UK, Ireland and Scandinavia ... European marketer Graham Fish after 19 years with the company. Fish, group vice-president for Europe ...

Top Britvic boss to Center Parcs

and development director for Center Parcs Europe in June this year. Marketing manager Paula Redfearn has been ... and Newcastle-owned Center Parcs has 13 holiday villages across Europe. With a UK HQ near Nottingham ... Europe, with a UK spend of pounds 4m over the past 12 months. Relationship marketing is handled ...

Ford chief quits for Renault role

than a year in the job. Mellier will head Renault s marketing across western Europe ... early retirement last year. A spokesman for Ford of Europe confirmed that Mellier had resigned ... dipped slightly from 18.29% to 18.12%. Renault s advertising is through Publicis across Europe ...

Saatchis’ Lycra push

Textiles giant DuPont has appointed Saatchi s appeal by targeting new audiences such as men and teens. The agency will develop a global creative strategy for DuPont and has also been appointed to execute the work across Europe through its London and Geneva offices. The campaign ...

Shell unveils new ’green’ petrol

Pura. There are plans to launch Pura in the UK and Europe, although no date has been fixed ...

Nortel in brand push

and Paddington Station. Chris Unsworth, Europe, Middle East and Africa marketing director for Nortel ...

BUSINESS PRESENTATIONS: What works on screen - What makes a good presentation? David Murphy asked four veteran presenters to divulge some of their trade secrets

Grenfell When you re presenting to audiences in four countries across Europe, and have no local ... of European seminars, both to expand the Morgan Grenfell name across Europe and to launch a series ...

MindShare wins Ford media role

MindShare has succeeded in recouping the Ford European media planning task after several months of confusion over which media agency was handling the business. MindShare, which is the incumbent on the Ford media buying account across Europe, has been battling to retain the media planning business ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.