21 Dec 2005
| by by Daniel Farey-Jones
in line with expectations, offsetting weaker than anticipated adspend growth in Europe....in the Americas and Eastern Europe.
Aegis revealed that it has spent £1.6m dealing with the unsolicited ...
21 Dec 2005
Last week the EC published a draft paper proposing to ditch its ban on
'surreptitious advertising'. The EC is using the review of the Television Without Frontiers directive
to relax legislation across Europe. Ofcom is to launch a consultation seeking views on how liberalisation
should be interpreted ...
21 Dec 2005
| by Nicola Clark
Crispin Porter will not open any agencies in Europe to oversee the
business, but will instead recruit planners and account handlers to work
out of Burger King offices in relevant countries. DLKW, which has held the account in the UK since 2002, had retained the
business after repitching last year ...
21 Dec 2005
. The most notable masstige brand is Coach. Relatively unknown in Europe,
it has become one of the leading ...
20 Dec 2005
| by by Nicola Clark
Crispin Porter will not open any agencies in Europe to oversee the business, but will instead recruit planners and account handlers to work out of Burger King offices in relevant countries.
DLKW, which has held the account in the UK since 2002, had retained the business after repitching last year ...
20 Dec 2005
| by by Julia Pearlman
The file will contain postal and email addresses of customers of Tiscali UK, one of the largest internet service providers in Europe with more than 4.5m active users.
Karen Grant-Bond, B2C list manager, said: "Key characteristics of the file advocate that it will work extremely well for a whole host ...
19 Dec 2005
Ghosh will spearhead the commercial sales division at the network with responsibility for maximising the advertising and sponsorship revenues for channels and online.
He will also work with Jetix Europe's commercial sales unit, which offers sponsorship, advertising, online and interactive solutions ...
19 Dec 2005
| by by Sam Matthews
network Synovate.
Norway, Denmark and Sweden represent Europe's fifth-largest research market ...
16 Dec 2005
| by by Sam Matthews
Michielse, formerly managing director of Initiative agency BrandConnection, takes up the post with immediate effect.
He started his career as international media director for Initiative in 1996, responsible for developing business in Central and Eastern Europe and Asia. He was promoted to head ...
16 Dec 2005
| by by Julia Pearlman
across Europe.
The agency has offices in London, Paris, Frankfurt, Madrid and Brussels ...