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Aegis says investment in media will help earnings growth

in line with expectations, offsetting weaker than anticipated adspend growth in Europe....in the Americas and Eastern Europe. Aegis revealed that it has spent £1.6m dealing with the unsolicited ...

Ofcom warms to brands in shows

Last week the EC published a draft paper proposing to ditch its ban on 'surreptitious advertising'. The EC is using the review of the Television Without Frontiers directive to relax legislation across Europe. Ofcom is to launch a consultation seeking views on how liberalisation should be interpreted ...

Burger King pools £50m global work in US shop

Crispin Porter will not open any agencies in Europe to oversee the business, but will instead recruit planners and account handlers to work out of Burger King offices in relevant countries. DLKW, which has held the account in the UK since 2002, had retained the business after repitching last year ...

Mark Ritson on branding: Go on, spoil yourself; everyone else is

. The most notable masstige brand is Coach. Relatively unknown in Europe, it has become one of the leading ...

Burger King pools £50m global work in US shop

Crispin Porter will not open any agencies in Europe to oversee the business, but will instead recruit planners and account handlers to work out of Burger King offices in relevant countries. DLKW, which has held the account in the UK since 2002, had retained the business after repitching last year ...

Prospect Swetenhams launches affluent consumer file

The file will contain postal and email addresses of customers of Tiscali UK, one of the largest internet service providers in Europe with more than 4.5m active users. Karen Grant-Bond, B2C list manager, said: "Key characteristics of the file advocate that it will work extremely well for a whole host ...

Ghosh to head sales at Jetix

Ghosh will spearhead the commercial sales division at the network with responsibility for maximising the advertising and sponsorship revenues for channels and online. He will also work with Jetix Europe's commercial sales unit, which offers sponsorship, advertising, online and interactive solutions ...

Aegis buys Scandinavian research network Univero for £10m

network Synovate. Norway, Denmark and Sweden represent Europe's fifth-largest research market ...

Initiative appoints Michielse as Netherlands chief executive

Michielse, formerly managing director of Initiative agency BrandConnection, takes up the post with immediate effect. He started his career as international media director for Initiative in 1996, responsible for developing business in Central and Eastern Europe and Asia. He was promoted to head ...

Marco Testa of Armando Testa beats WPP's Diego Masi for chairman role

across Europe. The agency has offices in London, Paris, Frankfurt, Madrid and Brussels ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.