Telesales most annoying marketing methods says survey
20 Dec 2006 | by by Joanne Payne
attitudes to various marketing methods across Europe, with telephone cold calling being the most disliked.
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ACNielsen launches new services after VNU shake-up
21 Dec 2006 | by by Staff
announced at the same time as VNU said it would sell off its business media in Europe, including ... to president of ACNielsen Europe, taking over from Frank Martell, who previously ran the European business ...
Visa hires Levi's European chief
20 Dec 2006
Visa Europe has appointed Mariano Dima, vice-president of marketing at Levi Strauss Europe...for travel and as a credit card. Earlier this year, Visa Europe ran a major campaign encouraging consumers ...
Marketer's diary
20 Dec 2006
22 December-14 January Irn-Bru Carnival, SECC, Glasgow. Europe's biggest indoor funfair, with a
Digital News: Fiat reworks web presence
20 Dec 2006 | by Gareth Jones
Worldwide. Fiat plans to revamp its websites across Europe next year in response to recent efforts ...
Mark Ritson on branding: One minute distinct, the next generic
20 Dec 2006
of passenger traffic in Europe, at 44.1m people. It serves 260 destinations across 91 countries. - Schiphol ...
Agency of the Year: Media Agency of the Year - OMD
20 Dec 2006 | by Nicola Clark
, who was appointed managing director of OMD Europe earlier this year, appears to be a safe pair ...
Agency of the Year: Field Marketing Agency of the Year - Cosine
20 Dec 2006
such as Unilever, Umbro, Constellation and United Biscuits. RPM also implemented the Sky Festival, Europe ...
Publisher VNU to sell eight UK magazines
18 Dec 2006
venture with Jaarbeurs - VNU Exhibitions Europe B.V. - with activities in the Netherlands and China ...
VNU slashes 4,000 jobs and offloads business media
18 Dec 2006 | by by Jennifer Whitehead
, including Computing and Accountancy Age in Europe, as part of a major corporate restructure....The Business Media Europe group is being bought by venture capital company 3i. It includes ... the decision to sell off Business Media Europe as part of a mass reorganisation, following the appointment ... is promoted to president of ACNielsen Europe, taking over from Frank Martell, who previously ran the European ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
